iBird, the World's Best-Selling Birdwatching App Launches a Special UK Version with Enhanced Features

SAUSALITO, CA, May 02, 2011 (Press-News.org) The new product, iBird United Kingdom and Ireland (http://bit.ly/ibirduk), features 283 UK bird species, more than any other competitor. iBird is an interactive field guide for birders that was voted "best reference app" by Macworld magazine. This unique product has set the standard for bird apps and remains the best selling birdwatching app ever. The UK version features over five hours of bird songs and improves on the North American release by offering not only vocalizations but also includes the spectrogram and waveforms of each sound.

The iBird product line was created by Mitch Waite after he sold his technology publishing company intent on focusing on his passion for nature. "After I took a hike on Mt. Tamalpais, my mind turned to the application and how it might solve a perennial problem for birders," states Waite. "I imagined how more effective a bird guide would be if it was aided by an intelligent mobile device." When Waite launched iBird Explorer it did not take long for word to spread and birders and non-birders were downloading the application at a furious rate, leaving glowing reviews in the app store. "We are excited to launch this product in the UK and Ireland. Birdwatching has a long history in the UK and our product will increase the mobility of birdwatching worldwide," states Waite.

iBird UK is specially designed to satisfy the demanding needs of advanced birders and professional naturalists. It offers comprehensive identification, behavior, habitat and ecology information, hand-drawn full sized color illustrations with perching and flight views, multiple professional photographs showing plumages, sexes and seasons, range maps and playable calls for 283 bird species of the United Kingdom and Ireland. There is extensive identification, behavior, and habitat information including ecological status, showing if the population is in decline or endangered.

iBird's powerful parameter driven search function has caught the fancy of the birding community. This "decision engine" helps the twitcher to think like an expert: identifying a species using attributes such as size, shape, habitat, song, color, location, and much more. This feature helped earn iBird Explorer the title of "best bird watching application" from O'Reilly in their book "Best iPhone Apps".

"iBird is the first software that I purchased for my iPhone. It has everything that I need t know to identify birds while in the field. Great descriptions, great illustrations and great photographs and calls." Jeff Wendroff - Bird Photographer

UK Birdwatching Facts:

- The Royal Society for the Protection of Birds has over one million members and is the biggest membership environment organization in Europe.

- It is estimated that, of the 60 million or so Brits, 20 million regularly feed the birds in their back gardens, yards, or even high rise balconies.

- The Big Garden Birdwatch, an annual event run by the Royal Society for the Protection of Birds (RSPB), is the one of the biggest wildlife surveys (and the biggest birdwatch) in the world. In January, over 600,000 people took part in the 2011 Big Garden Birdwatch.

Contact: Jill McAuliff, Digital Automat, 001-415-261-8625 or jill@digitalautomat.com