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Marketing Software Vendor, SalesFUSION Announces Results for Q1-2011; Shows 100% Growth in Customer Acquisition Over Q1-2010

SalesFUSION, a leading marketing automation software vendor, announced strong Q1-2011 results, pointing to continued high growth in the b2b marketing software space.

2011-05-02
ATLANTA, GA, May 02, 2011 (Press-News.org) SalesFUSION , the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform, today announced its sales results for First Quarter, 2011. The results for Q1 showed a 100% growth in new customer acquisition over the same period for 2010.

SalesFUSION signed nearly 40 new clients in the January-March period for 2011. Said Kevin Miller, EVP Marketing and Sales for SalesFUSION; "This was a strong Q1 for us. We expected to double the amount of clients we brought in during Q1 of 2010 and we hit that mark right on. The results from Q1 show a consistent growth curve for us over the last 18 months wherein we are adding more clients each quarter than the last. Our targets for the year have us at over 300 clients, excluding partners, and fully expect to hit that number based on what we're seeing early on. We're especially proud of the retention rate of our existing client base, which is holding steady at 95% and the fact that we are achieving our results without having taken any outside funding to date".

SalesFUSION's customer acquisitions for Q1-2011 included a diverse group of market verticals including healthcare technology, business services, media, manufacturing and financial services. In addition to customer signings, SalesFUSION released its new 6.0 platform, pre-packaged integration with Saleslogix/Sage CRM and Sugar CRM and moved to a Rapid Release schedule for product enhancements. The rapid release program is primarily designed to keep pace with the rapidly changing needs of its growing client base. The rapid release cycle enables SalesFUSION to more quickly respond to product ideas from its clients.

On growth and the direction of the market, Miller stated; "The growth for b2b marketing automation should hold very steady over the next 24 months. Companies of all sizes can benefit from integrated marketing automation software. Up until the last year or so, many vendors priced the SMB and Mid-Market companies out of this space. As a company, we wanted to shake the pricing up a bit and enable companies of all sizes to leverage this awesome technology. Our MarketingUnlimited programs have been a raving success and have played a direct role in our ability to grow quickly and organically."

SalesFUSION's pricing model is based on 6-Contact/Lead database size tiers. The pricing ranges from $450 to $5000 per month to accommodate both SMB and Enterprise-level accounts. From a features standpoint, SalesFUSION is recognized as offering a true enterprise-class solution. Core features within SalesFUSION include
- Advanced email marketing
- Lead scoring and lead routing management
- Landing pages and surveys
- Web analytics and a web visitor tracking station
- Social media marketing/publishing

More information can be found about salesFUSION products at http://www.salesfusion.com/Products/tabid/479/Default.aspx

Because SalesFUSION is built from the ground up on a CRM-based data structure, it is much easier to set up, manage and maintain the integration between 3rd party CRM solutions and SalesFUSION. SalesFUSION's easy yet deep integration to leading CRM systems is the core of its growth strategy. With the additions of Saleslogix/Sage and Sugar CRM, the company expects to dramatically expand its market reach around the globe.

About SalesFUSION http://www.salesfusion.com

SalesFUSION 360 provides software that accelerates revenue by connecting sales and marketing with prospects at the moment they are ready to buy. This is made possible through the SalesFusion 360 suite, which complements Sales Force Automation applications by adding an on-demand enterprise lead management service. SalesFUSION 360 increases lead quantity, lead quality, and revenue conversion rates by integrating and automating the lead management process. For more information, visit www.salesfusion.com.

For more information, please contact:
Kevin Miller, SalesFUSION
marketing@salesfusion.com
484-252-9340


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[Press-News.org] Marketing Software Vendor, SalesFUSION Announces Results for Q1-2011; Shows 100% Growth in Customer Acquisition Over Q1-2010
SalesFUSION, a leading marketing automation software vendor, announced strong Q1-2011 results, pointing to continued high growth in the b2b marketing software space.