Gallop, Johnson & Neuman Law Firm Debuts New Graphic Identity and Website

ST. LOUIS, MO, May 11, 2011

The business law firm Gallop, Johnson & Neuman, L.C. is pleased to debut its new graphic identity and tagline to reflect Gallop's core values in the legal profession and the firm's commitment to environmental sustainability. Gallop also has launched a new and useful website, which contains legal bulletins and content of interest to clients.

The firm's new website address is GallopLaw.com. Gallop's new tagline, with green lettering, is: The difference is evident.

Thomas J. Campbell, Managing Partner, said, "Gallop's new graphic identity, tag line and user-friendly website reflect our firm's deep-rooted commitment to provide comprehensive, efficient, client-centered legal services that are responsive and creative.

"While our legal name continues to be Gallop, Johnson & Neuman, L.C., our new graphic identity and website reflect our communicative name -- Gallop -- which is how most clients refer to us," Mr. Campbell added.

John Traeger, Chair of the firm's Environmental and Green Business Practices, noting the firm's historic commitments to sustainability efforts internally and externally, said: "It's the right thing to do and it is what our clients expect. Our new look reflects our dedication to sustainability and to helping clients resolve legal issues when dealing with environmental, regulatory, conservation and energy matters within their organizations."

Lois A. LaDriere, Director of Marketing, managed the creative initiative which began in July 2010. The process included soliciting input from Gallop's Management Committee and Marketing Committee members and, also, gaining feedback from the firm's attorneys during crucial stages of research and creative development.

Ms. LaDriere said, "Gallop's distinctive new visual identity and brand nomenclature mirror our commitment to produce results beyond client expectations. Our new look helps ensure consistency in our firm's messaging to clients and external audiences while distinguishing Gallop among competitive firms."

A full service law firm, Gallop provides legal services to clients in diverse industries and is one of the largest law firms headquartered in St. Louis. With more than 30 practice areas, Gallop also has offices in Washington, D.C. and Oklahoma City, Oklahoma. Gallop serves public corporations; privately-held companies; entrepreneurs and start-up enterprises; individuals and families; trustees and trust beneficiaries; charities; and non-profit entities. The firm's headquarters are at 101 South Hanley Road, Suite 1700, in Clayton, Missouri.

For more information about Gallop, please contact Lois A. LaDriere at 314.615.6000 or visit the website GallopLaw.com. Media contact: Jeff Dunlap at 314.993.6925.

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