Businesses Need to be More Mindful of Their Audiences When Undertaking Social Media Campaigns, Says Punch Communications

LEICESTERSHIRE, ENGLAND, May 15, 2011 (Press-News.org) Using social media as a business tool is a highly effective means of increasing a brand's profile and directly engaging with its audience. However, the primary platforms, Facebook and Twitter, have very different demographics in terms of users and as such businesses need to target the appropriate platform if they are going to achieve their desired results, says PR, search and social media agency, Punch Communications.

Facebook, although not exclusively, is generally conceived to be used by the younger generations, those at school and university students for example. On the other hand, Twitter users, as a general observation, tend to be more 'mature' and set.. This information, although not compatible with each and every user of each platform, needs to be taken into consideration when businesses opt to put a primary focus on one or the other.

Charities, for example, wanting to raise funds for its cause, would benefit more from utilising Twitter due to the increased spending power of its users. Alternatively, a manufacturer launching a new toy would be best placed to create a Facebook orientated campaign. Not necessarily due to spending power, but as a means of creating an online 'buzz' with its target end user through the additional option of videos, pictures and 'likes'.

Ben Leuty, account manager, at PR agency Punch Communications, commented: "Using social media as a business tool can be hugely beneficial but if the wrong, or not ideal, audience is targeted from the outset by concentrating on the wrong platform, the whole campaign could be well wide of its full potential. Businesses, rather than jumping in feet first, need to ask what they want to achieve from the campaign. Once a profile is established and users become 'fans' or 'followers', it needs to be regularly updated in order to not damage its reputation and businesses don't want to waste time and money unnecessarily."

Punch Communications has years of experience in handling successful social media campaigns for its clients across both Twitter and Facebook platforms. In addition to this, Punch also specialises in search engine optimisation as well as traditional and online PR campaigns.

For more information regarding Punch Communications, please visit www.punchcomms.com, call the team on +44 (0) 1858 411600 or e-mail info@punchcomms.com