Trevelino/Keller Launches Health Practice

ATLANTA, GA, June 03, 2011 (Press-News.org) Trevelino/Keller, one of the top 30 best firms to work for in North America, announces the launch of a unique health practice, focused on companies committed to and products designed for extending the quality of one's life without compromise.

An avid supporter of the local farming movement, natural and organic products and non-processed foods, Trevelino/Keller will focus on companies who have a genuine interest in making products from the "land vs the lab." In addition, Trevelino/Keller will focus on national associations and non-profits charged with educating the population about healthy alternatives as well as IT solutions designed to create efficiencies within the broader healthcare industry.

"The data regarding the health of our country is not promising, with historically high rates of cancer, heart disease, diabetes, obesity and other conditions," notes Dean Trevelino, principal, Trevelino/Keller. "Factory farming, greater consumption of animal, increased dependency on pharmaceuticals and the convenience of processed foods are adding to the burden of our healthcare system. In the same spirit that we have seen emerging technology companies disrupt the old technology guard, we are witnessing progressive companies in the areas of organic and natural food and beverage products, nutrition, personal care, fitness and technology begin to create a movement that no longer resides underground. We are eager to find collaborations with those "health disruptors."

Trends on the Rise
A number of national trends are taking hold, from the farmers market movement where more than 4,500 markets are driving the focus on local sourcing to farm to table restaurants and organic gardens and culinary programs at the elementary school level. Healthier consumer products are lining the front isles of grocery stores such as Stevia and Agave Nectar, almond, rice and hemp milk, coconut oil and coconut water, gluten-free products and probiotic-rich foods. Movies such as Forks Over Knives and No Impact Man are having an "impact" on the way we eat, exercise and understand the "impact" of our food choices on the environment. Companies such as Hain Celestial Group, O.N.E., Whole Foods, Sambazone, SodaStream and others are disrupting the food system, one consumer, one family, one company at a time.

"We see and enjoy these progressive companies that are gradually making their way into the mainstream. Last month, we joined a company CSA (community supported agriculture) to show our commitment to locally sourced fruits and vegetables," adds Trevelino. 'Clients can enjoy 100% coconut water when visiting our offices. We even compost. Change is happening and this practice is ideally timed to help the most forward-looking companies raise their voice and get people talking."

About Trevelino/Keller
Headquartered in Atlanta with a presence in Washington, DC and Charleston, SC, Trevelino/Keller specializes in public relations, social media and brand communications. Its areas of practice include Technology, B2Business, Lifestyle, GreenWorks, Franchising and Health. In 2005, Trevelino/Keller founded the Atlas Alliance, made up of likeminded boutiques that offer cultural (Hispanic and Latino), geographic (Europe, Middle East and Asia Pacific) and specialty expertise (entertainment, public affairs). In 2006, Trevelino/Keller founded The Start-Up Council to support early stage companies on a gratis basis. In 2010, the firm launched Wheelhouse, its social marketing brand focused on delivering next generation online solutions. For more information about the firm, its practice-focused ning communities or Wheelhouse, visit http://www.trevelinokeller.com. For career placement, visit the firm's PR site, http://www.prstarbase.com.