'Kudos to Yoplait,' Says National Eating Disorders Association

Company Agrees to Remove Troubling Advertising Campaign From the Air

2011-06-16

SEATTLE, WA, June 16, 2011 (Press-News.org) The National Eating Disorders Association (NEDA) applauds Yoplait and parent company General Mills for their sensitivity in agreeing to remove an advertising campaign that many felt had negative implications for people suffering from eating disorders or those with a pre-disposition to developing such an illness.

According to Lynn Grefe, president and CEO of NEDA - after conversations with General Mills executives Eric Galler, vice president of marketing, Yoplait, and Jeff Hagen, director of consumer services - the company agreed to discontinue the concerning ad campaign, which contained language NEDA says is a trigger for those most vulnerable. Due to advertising buys, however, the spot may continue to be seen in some markets over the next few weeks, but will be pulled as quickly as possible according to the company.

Commented Grefe, "The language in this advertising campaign was seriously problematic for those affected by eating disorders and anyone who may have a predisposition towards developing one. We applaud Yoplait and General Mills for taking the time to speak with us, listening to our concerns and their quick action to provide a solution. I believe the company had no intent to harm and gained insight into a very serious issue that we hope will influence their marketing decisions in the future. Congratulations to any and all who may have written to the company with concerns. And thank you again, Yoplait and General Mills, for assuming a leadership role in corporate responsibility and accountability."

The National Eating Disorders Association (NEDA), headquartered in Seattle, Wash., is the leading U.S. non-profit organization supporting individuals and families affected by eating disorders. NEDA serves as a catalyst for prevention, cures and access to quality care. Each year, NEDA helps millions of people across the country find information and appropriate treatment resources through its toll-free, live helpline, its many outreach programs and website. NEDA advocates for advancements in the field and envisions a world without eating disorders. For more information, visit http://www.NationalEatingDisorders.org

For Treatment Referrals, Visit http://www.NationalEatingDisorders.org
Or Contact NEDA's Live Helpline: 800-931-2237
Monday - Friday: 8:30 a.m. - 4:30 p.m. (PST)

Contacts:
Greenleaf & Associates — 323-660-5800
Vicki Greenleaf — vicki@greenleafandassociates.com
Karen Brundage — karen@greenleafandassociates.com

Available for Interviews:
• Lynn Grefe, President and CEO of NEDA.
• Doctors, psychologists & other eating disorder treatment specialists throughout the country.
• Recovered eating disorder patients.

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'Kudos to Yoplait,' Says National Eating Disorders Association

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