PR & Marketing Seminar Promotes Education, Networking

RALEIGH, NC, September 18, 2010

The North Carolina Chapter of the Public Relations Society of America (NCPRSA) is partnering with other professional organizations to present the Public Relations & Marketing Seminar 2010, to be held Nov. 3 at the Friday Center in Chapel Hill. This full-day event is continually rated as "highly valuable" by the public relations, marketing, advertising and communications professionals from throughout the Southeast who attend.

This year, NCPRSA is proud to partner with the Tar Heel and Nashville PRSA Chapters, as well as International Association of Business Communicators (IABC), Triangle and National Investor Relations Institute (NIRI), Triangle Chapter to present the ninth incarnation of the Public Relations & Marketing Seminar.

The full agenda includes concurrent sessions and round-table discussions on a variety of topics: accreditation, branding, business development, change management, client satisfaction, co-marketing, consumer PR, crisis management, integrated pitches, interactive marketing, media pitches, social media, sustainability and more.

Attendees can hear from top executives from these and other organizations: Blue Cross and Blue Shield of North Carolina, Capstrat, Fleishman-Hillard, Forge Communications, French/West/Vaughn, GlaxoSmithKline, iContact, IMRE, Mike Davis PR, Moe's Southwest Grill, New Kind, PR Newswire, Raleigh Convention Center, RTI International, Rockett Interactive, S&A Cherokee, Springleaf Strategies, TriOut, Triangle Red Cross, Two Toasters and the UNC General Alumni Association.

Seminar registration also includes a networking breakfast, snacks and lunch featuring keynote speaker David Burney, Fellow AIGA. Burney is CEO of New Kind, a "community catalyst" that helps organizations operate more effectively in a changing world. His address, "The Grasshopper's Revenge," will explore how creative people spur innovation and how business leaders can employ a creative workforce to gain a competitive advantage.

"Even in a difficult economic environment, public relations is proving its value in helping to brand companies and contribute to the bottom line," says Sarah Lamm, NCPRSA seminar chair. "We believe this seminar will further develop the knowledge and skill set of professionals charged with promoting their clients' messages."

Registration Information
Early-Bird Registration (must register and pay by Sept. 27)
Members of participating partner organizations: $245
Non-Members: $299

Regular Registration (Sept. 28 - Oct. 27)
Members: $290
Non-Members: $360

Late Registration (Oct. 28 - Nov. 3)
Members: $310
Non-Members: $390

To view a PDF brochure for the Public Relations & Marketing Seminar 2010, go to http://www.ncprsa.org/NCPRSA_Program10.pdf. To register for the event, visit http://www.ncprsa.org and click on the link for the event.

About NCPRSA
Since 1967, the North Carolina Chapter of the Public Relations Society of America, Inc., (NCPRSA) has been the leading public relations professional organization in the Triangle area. NCPRSA seeks to advance the art and science of public relations and related fields, encourage research and discussion of new techniques and issues, strengthen and maintain the highest standards of service and ethics, enhance professional knowledge, and promote fraternalism within the profession. For more information, visit http://www.ncprsa.org.