StrikeAd teams up with Admeld to Bring Mobile RTB to the UK

LONDON, ENGLAND, July 06, 2011

StrikeAd, the UK's first dedicated mobile Demand Side Platform (DSP), has teamed up with Admeld, the company that helps the world's top online publishers sell ads smarter, to bring Real Time Bidding (RTB) to the UK's mobile advertising market.

The agreement enables advertisers to target mobile consumers in the UK with the same efficiency and precision that is fueling explosive growth in the online display environment. The main advantage of RTB for buyers is the ability to view all the impressions in an exchange, and only execute campaigns against the right target audience. In the traditional ad network ecosystem, networks are assigned a pre-determined set of impressions, in which they hope to find the audiences they are looking for. For publishers, Admeld's RTB platform provides more control, increased fill rate, and higher prices for their inventory. Admeld launched RTB in the UK in December 2009.

Admeld is working with key UK media owners with strong mobile platforms to ensure a strong supply of inventory for mobile RTB and expanding its mobile presence in Europe rapidly.

"Mobile plays an increasingly important role in consumers' lives and brands need to utilise the mobile web to reach them. StrikeAd's partnership with Admeld lets advertisers identify the consumers they want to reach and deliver highly targeted advertising to them in real time. RTB is growing rapidly in the online space and mobile will follow the same path. This is the first step on that journey," said Alex Rahaman, CEO of StrikeAd.

"The development of RTB is a step change for publishers, it enables them to earn more from the audiences they work so hard to attract for their content. Admeld is the UK's leading platform for RTB, delivering greater fill rates than any of its rivals. Adding mobile RTB makes us even more attractive to demand sources, ensuring that publishers earn more," says Tom Jenen, EMEA Commercial Director at Admeld.

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About StrikeAd
Mobile advertising specialist StrikeAd was created to provide media agencies with the expertise to better leverage their mobile budgets and achieve real return on investment from mobile campaigns.

StrikeAd's fully managed service, StrikeAd Engage, offers media agencies a complete solution for planning, executing and optimising global mobile campaigns. The unrivalled experience and knowledge of the StrikeAd team is powered by the proprietary StrikeAd Fusion platform, the world's first mobile Demand Side Platform (DSP).

The StrikeAd Fusion platform helps planners and buyers navigate through the complexities of devices, platforms, operators and territories while providing access to a huge array of advertising inventory. StrikeAd Fusion also utilises the latest mobile advertising technologies including Real Time Bidding (RTB) and location-based targeting. Sophisticated tracking and analytics give clients unparalleled insight and control over their mobile advertising campaigns, as well as delivering precise and relevant engagement with consumers, helping media agencies deliver on performance budgets and to target ROI.

StrikeAd was founded in 2010 by digital and mobile advertising entrepreneurs Alex Rahaman and Simon Wajcenberg. StrikeAd manages its global operations from offices in London and New York.

http://www.strikead.com

About Admeld

Admeld helps the world's top online publishers sell their ad inventory smarter. Built and run by publishing veterans, the company provides its clients with expertise and technology to capture new revenue streams, control how they sell each impression, and protect their data and brand. Admeld customers include Answers.com, Discovery Communications, FOX News, Hearst Television, IDG TechNetwork, The Weather Channel and more than 500 others worldwide. The company is headquartered in New York City with offices in London, Berlin, San Francisco, and Toronto. Visit http://www.admeld.com for more information.