The ISMM's autumn series of Business Success Seminars begins at Headingley

ST ALBANS, ENGLAND, August 19, 2011 (Press-News.org) The Institute of Sales & Marketing Management (ISMM) - the UK's association for sales professionals - is presenting the first in its autumn series of free Business Success Seminars at the De Vere Village in Headingley, Leeds, on 8th September.

Keynote presenters at this seminar are Ashley Latter, who will look at how to gain customer commitment, and Paul McGee, who can provide techniques for developing resilience and persistence.

In his presentation Ashley Latter will outline a seven step approach to ensure that you achieve the perfect appointment. Among other things, these steps should enable delegates to build stronger relationships with their customers; put customers at ease; provide five key questions to uncover thousands of pounds worth of opportunities; influence customers and motivate them to take action, and provide techniques to gain commitment and get the customer to buy.

Then, based on the international best-selling book 'SUMO: Shut Up, Move On', Paul McGee will explore:
• How to go beyond positive thinking and develop 'fruity' thinking
• How to recover from setbacks and develop resilience and persistence
• The Latin approach to succeeding in business

The ISMM's Stephen Wright commented: "This evening seminar should be a thought provoking, challenging and entertaining session."

The seminar begins at 6.15pm with a networking session - with refreshments. The presentations follow, leaving time for more business networking from 8.30pm to 9pm.

The seminar, which is sponsored by Ellis Salsby and De Vere, aims to provide thought-provoking ideas and practical insights for maximising sales and winning new business.

Delegate places are free for ISMM members. Those who are not members of the ISMM but who would like to attend the seminar should contact June Kelly on 01582 840001.

Places must be pre-booked via the ISMM website, at: http://www.ismm.co.uk/events_book.php

About The Institute of Sales & Marketing Management
The Institute of Sales & Marketing Management (ISMM) is the UK's association for sales professionals. Founded in 1911 to promote standards of excellence in sales and sales management and to enhance the status and profile of sales as a profession, the ISMM supports, represents and promotes the sales profession. It has been the authoritative voice of selling and the custodian of sales standards, ethics and best practice for many years.

The ISMM is also responsible for establishing benchmarks of professionalism in sales. It is the only membership body recognised by the UK Government regulatory body Ofqual as an awarding organisation to offer qualifications in sales, marketing and sales management.

The ISMM's annual British Excellence in Sales & Marketing Awards (BESMA) are the most prestigious awards for the sales profession.

Further information from:
Ben Turner, ISMM, +44 (0)1582 840001; bturner@ismm.co.uk

Bob Little, Bob Little Press & PR, +44 (0)1727 860405; bob.little@boblittlepr.com