UC Irvine Extension Offers New Fall Course in Digital Writing and e-Publishing

TUSTIN, CA, September 02, 2011

The University of California, Irvine Extension today announced a new fall course titled, "Introduction to Digital Media & e-Publishing" to start on Sept. 26 and ending on Dec. 5. The 10-week class will be taught in a hybrid format, alternating between online and in-classroom instruction. The course is targeted toward those with creative interests and will demonstrate practical applications of those interests in context of the real world. Course instructor, Scott Hays, an experienced publishing consultant and author, will increase course participants' working knowledge of digital writing and e-publishing techniques and opportunities.

"The growth rate of the digital media industry is expected to reach eight percent between now and 2018," said Hays. "New technologies have changed communication, and I am excited to share my insights of digital media history, production procedures, changes in the industry and career possibilities."

Participants will gain insight into how to create content, sell and market their content online and on other digital platforms. Using tools such as blogs, YouTube and other social media sites, participants will learn how to use storytelling as a way to engage with their audience and integrate multimedia elements into their work. Digital Media and e-Publishing will allow course participants to foster effective communication in digital and online environments by studying audience and examining how differently the media works.

Hays has more than 20 years of experience as a publishing consultant in the digital media space, involving a broad range of experiences in editorial, sales, advertising, marketing and conference development. He has personally launched more than a dozen newspapers, magazines, and websites, and spent years as a media consultant in the interactive media industry. Hays has also been a successful freelance writer for publications such as Men's Health, The Los Angeles Times, Men's Fitness, Ad Age and a variety of other trade and consumer publications, and he has written several non-fiction books for leading publishing companies.

"Course participants in the fall are fortunate to have an experienced professional like Scott Hays share his experiences and knowledge of the digital media industry," said Kirwan Rockefeller, director of arts and humanities at UC Irvine Extension. "This is a great opportunity to cultivate an individual approach to digital writing and e-publishing, and to identify personal inventory of assets and liabilities, experiences and personality to find a niche in the digital market space."
To learn more about UC Irvine Extension's fall course offerings, visit http://www.extension.uci.edu. To register for the new course, call 949-824-6335 or email UnexArts@uci.edu.

About UC Irvine Extension: As the continuing education arm of UCI, UC Irvine Extension is dedicated to providing a university-level learning experience for students, offering thousands of exciting courses and programs to local, regional, and global constituencies via online curriculum as well as through on campus classes. UC Irvine Extension offers a rich array of academic and community programs to support a diverse audience, from a wide selection of academic programs to numerous campus activities. For more information, please visit http://www.extension.uci.edu or fan the school at http://www.facebook.com/UCIExtension.

About the University of California, Irvine: Founded in 1965, UCI is a top-ranked university dedicated to research, scholarship and community service. Led by Chancellor Michael Drake since 2005, UCI is among the most dynamic campuses in the University of California system, with nearly 28,000 undergraduate and graduate students, 1,100 faculty and 9,000 staff. Orange County's largest employer, UCI contributes an annual economic impact of $4.2 billion. For more UCI news, visit http://www.today.uci.edu.