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Science 2011-09-02

Long & Foster Real Estate Adds To Mobile Toolbox

Launch of Comet Mobile Gives Instant Access to Rental Transaction Info To Agents On The Go

CHANTILLY, VA, September 02, 2011

Long & Foster Real Estate, Inc., the largest independent residential real estate company in the United States, has launched a new mobile version of the Comet rental transaction management system, which allows agents to access vital information about their rental listings via an iPhone, iPad, Android, Blackberry, or any other web-enabled mobile device. Comet Mobile joins the cache of mobile tools—including the Long & Foster iPhone/Android app and Curbside Shopper texting solution—that the company's agents can access to provide a greater and higher quality of service to their customers.

Comet Mobile allows agents instant access to information related to their rental listings such as how many offers a listing has received, the status of a rental offer or an application, and what tasks are necessary to complete the rental agreement. Agents also can view vital information about the status of payments, access rental services support, and review the status of properties which they service as the renting agent.

"In today's market where an increasing amount of rental opportunities exist, Long & Foster is working to provide our agents with the best tools and resources to better serve their rental clients," said Joe Amatangelo, vice president of Long & Foster Rental Property Management. "Many sales associate tools are geared to help users serve buyers and sellers, but we recognize that renters are an important and growing component of real estate agents' customer mix."

"Comet Mobile enables our agents to provide value to potential and current clients no matter where their busy real estate careers take them. It also reflects Long & Foster's continued commitment to improve customer service and increase the ease in which our business is done," Gary A. Scott, president of Long & Foster Real Estate said.

Other mobile apps available to Long & Foster agents include the Curbside Shopper, which provides buyers instant access to property information via text messages from a cell or smart phone; VoicePad, a multi-dimensional mobile search technology system that provides the company's agents with the ability to increase leads, track buyer inquiries, and provide prospective and current clients with access to property information from the curbside and beyond; and the Long & Foster apps for iPhone, iPad and Android, which provide agents and consumers with the ability to search listings anytime or place using a variety of criteria.

About Long & Foster Real Estate, Inc.

Long & Foster Real Estate, Inc. is the largest independent residential real estate company in the United States. The company is part of The Long & Foster Companies, which also includes Prosperity Mortgage Company; Walker Jackson Mortgage Corporation; Long & Foster Insurance Agency, Inc.; and Long & Foster Settlement Services. Long & Foster Real Estate, Inc. represents more than 12,000 agents in seven Mid-Atlantic states, plus the District of Columbia. The company sold more than $24 billion worth of homes and helped more than 72,000 people buy and sell homes in 2010. The combined sales and equivalents for the Long & Foster Companies in 2010 were in excess of $47.2 billion. Visit longandfoster.com.

About Long & Foster Property Management

As one of the largest single-family property management and rental service divisions in the country, Long & Foster's team managed nearly 4,000 homes for investors and owners in 2010. Dedicated to offering a full suite of services to landlords, the Property Management and Rental Services Division handles the details of marketing, tenant screening, maintenance oversight and accounting, helping owners maximize their return on investment. Working in partnership with Long & Foster sales associates, the division participated in more than 14,500 transactions in 2010. The property management team also referred more than $26 million in listings back to our sales agents to help property owners when they decided it was the right time for them to sell their investment properties. With a portfolio of more than $1 billion in homes currently under management, the division's leadership looks forward to continued growth and expansion of its services in 2011.