Eurostar Launches Search for Roster of Creative Agencies

Eurostar has launched a search for a roster of agencies to provide creative and advertising services across its core markets of the UK, France and Belgium.

2011-09-16

LONDON, ENGLAND, September 16, 2011 (Press-News.org) Eurostar, the high-speed passenger service linking London and mainland Europe, has announced that it has begun the search for a roster of agencies to provide creative and advertising services across its core markets of the UK, France and Belgium. The ultimately successful agency or group of agencies may also assume responsibility for Eurostar's international and emerging markets.

The pitch process is a consequence of Eurostar's strategic decision to introduce a more consistent brand personality across all of its different markets as the business prepares for the advent of direct, on-rail competition. In advance of this, Eurostar completed in September 2010 the transformation of its business from an unincorporated joint venture to a single, unified corporate entity. As such, Eurostar is no longer solely a three market business and with ambitious growth plans and an increasingly international outlook, the operator requires a roster of agencies which can execute the current brand strategy across all of its global, brand communications.

Agencies interested in participating in the tender process should consult the Official Journal of the European Union (OJEU) where the call for competition is published. Eurostar will select a short-list of agencies to take part in the tender process based upon initial responses to a pre-qualification questionnaire, and has set a deadline for these responses of 7th October. The formal pitch timetable will be communicated sometime thereafter and the final appointment is anticipated from February 2012.

Earlier this year, as part of this same, strategic process, Eurostar unveiled a new visual identity, itself designed to reflect the evolution of its business. More recently the operator announced the launch of its first pan-European advertising campaign set to air at the end of September, again reflecting this new, consistent brand personality.

Eurostar's incumbent agencies have been notified about the pitch process and have been invited to participate.

For more information on the agency search and to find Eurostar deals such as cheap Eurostar tickets and Disneyland Paris deals, interested parties can visit www.eurostar.com.

About Eurostar:
Eurostar is the high-speed train service linking St Pancras International, Ebbsfleet International, Ashford International, Paris, Brussels, Lille, Calais, Disneyland Resort Paris, Avignon and the French Alps.

Eurostar was established in 1994 as a partnership between three railway companies: SNCF, SNCB and LCR (London and Continental Railways). On 1 September 2010, Eurostar became a single, unified corporate entity owned by three shareholders: SNCF, SNCB and LCR.

The current Eurostar train was first introduced into service in 1994 carrying 750 passengers and operating at speeds of up to 300kph. Since then, the fleet of 28 trains has carried more than 115 million passengers between London and the Continent. Following their refurbishment these trains will continue to form a core part of the Eurostar fleet, offering convenient London Paris train travel and London to Brussels trains.

Eurostar is the Official International Rail Service Provider for the London 2012 Olympic and Paralympic Games in the UK

The Eurostar Ashden Award for Sustainable Travel:
- Since 2001 the Ashden awards have been supporting sustainability projects across the globe and now they're working with Eurostar to promote sustainable travel
- As part of the Tread Lightly programme to cut carbon and get people thinking differently about their journeys, Eurostar has launched the Ashden Award for Sustainable Travel
- With a prize fund and a host of benefits, the Eurostar Ashden Award for Sustainable Travel will celebrate and suuport local sustainable travel projects in the UK, France and Belgium
Eurostar is a founder member of Railteam, a partnership between Europe's leading high-speed train operators that is developing simpler ways to book and travel on the fast-expanding, European high-speed rail network.

ELSE PRESS RELEASES FROM THIS DATE:

Park Inn by Radisson Al Khobar, Scoops Prestigious Tourism Award

2011-09-16

Park Inn by Radisson Al Khobar was recently awarded the 'Best Mid-market Hotel in Saudi Arabia' at the first ever Saudi Excellence in Tourism Awards. The awards are held under the patronage of HRH Prince Sultan Bin Salman Bin Abdulaziz, the president of the Saudi Commission for Tourism and Antiquities. The Park Inn hotel in Al Khobar fought off tough competition from 16 other nominees in its category to receive the top honour. The nominees for each category were decided by the public through an online vote before a panel of eight leading national and international experts ...

MU researchers unveil new method for detecting lung cancer in Nature article

2011-09-16

When lung cancer strikes, it often spreads silently into more advanced stages before being detected. In a new article published in Nature Nanotechnology, biological engineers and medical scientists at the University of Missouri reveal how their discovery could provide a much earlier warning signal. "Early detection can save lives, but there is currently no proven screening test available for lung cancer," said Michael Wang, MD, PhD, assistant professor of pathology and anatomical sciences at MU and a corresponding author for the article. "We've developed highly sensitive ...

LBi & bigmouthmedia Publish A Christmas Countdown

2011-09-16

To help retailers effectively plan for the Christmas spike in trade, which typically accounts for around 20-30% of the industry's annual sales, global digital marketing and technology agency LBi and its media arm bigmouthmedia have published 'A Christmas Countdown: Getting your online business ready for the holiday season', a joint insight document which provides best practice advice and recommendations on how to plan and execute an effective Christmas ecommerce strategy. The agency, which works with clients including Boots, Cath Kidston and Play.com, has developed ...

New type of spinal cord stem cell discovered

2011-09-16

A group led by a University of British Columbia and Vancouver Coastal Health scientist has discovered a type of spinal cord cell that could function as a stem cell, with the ability to regenerate portions of the central nervous system in people with spinal cord injuries, multiple sclerosis or amyotrophic lateral sclerosis (Lou Gehrig's disease). The radial glial cells, which are marked by long projections that can forge through brain tissue, had never previously been found in an adult spinal cord. Radial glia, which are instrumental in building the brain and spinal cord ...

Radisson Blu Hotel at Disneyland Paris Pledges Support for Planete Urgence Organization

2011-09-16

The Radisson Blu Hotel at Disneyland Paris acts for the environment protection and supports Planete Urgence organization Since 2006, the year of the opening of the Disneyland Paris hotel, Radisson Blu Hotel is engaged daily in sustainable development actions. Since 2010, with Planete Urgence, the hotel has concentrated its efforts towards carbon compensation by planting trees through the Climate Emergency operation. Radisson Blu Hotel is committed to plant a minimum of 2,500 trees in the upcoming year, in Mali, Madagascar and Indonesia by offering business clients ...

Biochemical cell signals quantified for first time

2011-09-16

Just as cell phones and computers transmit data through electronic networks, the cells of your body send and receive chemical messages through molecular pathways. The term "cell signaling" was coined more than 30 years ago to describe this process. Now, for the first time, scientists have quantified the data capacity of a biochemical signaling pathway and found a surprise – it's way lower than even an old-fashioned, dial-up modem. "This key biochemical pathway is involved in complex functions but can transmit less than one bit – the smallest unit of information in ...

Study finds protein critical to breast cancer cell proliferation, migration

2011-09-16

GALVESTON — Researchers have found that a protein linked to cell division and migration and tied to increased cell proliferation in ovarian tumors is also present at high levels in breast cancer specimens and cell lines. The protein, dubbed "UNC-45A," was also determined to be more active in breast cancer cells than in normal breast cells. University of Texas Medical Branch at Galveston scientists describe these findings and others in a paper now online in the Journal of Molecular Biology. "As a result of earlier work, we hypothesized that UNC-45A should be critical ...

First field-based molecular diagnostic test for African sleeping sickness in sight

2011-09-16

This press release is available in French.Bamako, Mali (15 September 2011) – The Geneva-based not-for-profit foundation FIND and Japanese diagnostics company Eiken announced today that a next-generation molecular test designed specifically for sleeping sickness – a deadly parasitic disease also known as human African trypanosomiasis (HAT) - is ready to enter accelerated field trials in sites across the Democratic Republic of Congo and Uganda. If all goes well, the LAMP (Loop-mediated Isothermal Amplification) test - which has completed design and development phases - will ...

Prompt Proofing Blog Post: Using Social Media to Promote Your Business, Part 1

2011-09-16

Part 1: Twitter If you think Twitter is just for teenagers and celebrities, think again. Sometimes we are asked to help people with their social media; many think that, for business, LinkedIn may be relevant but Twitter and Facebook are not going to attract clients and therefore not worthy of their attention. They couldn't be more wrong. Before going any further, I would like to share a couple of experiences that I recently had connecting with businesses on Twitter. Having endured hours of frustration being kept on hold on their help line, all to no avail, I tweeted ...

Cities to grab lands equaling size of Mongolia In next 20 years, says Texas A&M study

2011-09-16

COLLEGE STATION, Sept. 15, 2011 – In the next 20 years, more than 590,000 square miles of land globally — more than twice the size of Texas — will be gobbled up by cities, a trend that shows no signs of stopping and one that could pose threats on several levels, says a Texas A&M University geographer who is part of a national team studying the problem. Burak Güneralp, a research assistant professor in the Department of Geography at Texas A&M, says urban areas are growing faster than urban populations and by 2030, urbanized land worldwide will grow by 590,000 square miles ...

LAST 30 PRESS RELEASES:

Development of a novel modified selective medium cefixime–tellurite-phosphate-xylose-rhamnose MacConkey agar for isolation of Escherichia albertii and its evaluation with food samples

KIST develops full-color-emitting upconversion nanoparticle technology for color displays with ultra-high color reproducibility

Towards a fully automated approach for assessing English proficiency

Increase in alcohol deaths in England an ‘acute crisis’

Government urged to tackle inequality in ‘low-carbon tech’ like solar panels and electric cars

Moffitt-led international study finds new drug delivery system effective against rare eye cancer

Boston stroke neurologist elected new American Academy of Neurology president

Center for Open Science launches collaborative health research replication initiative

Crystal L. Mackall, MD, FAACR, recognized with the 2025 AACR-Cancer Research Institute Lloyd J. Old Award in Cancer Immunology

A novel strategy for detecting trace-level nanoplastics in aquatic environments: Multi-feature machine learning-enhanced SERS quantification leveraging the coffee ring effect