Global Provider PerDM Report Record Growth Due to Local Knowledge

PerDM reveal their aptitude for obtaining local knowledge while providing global reach has enabled them to exceed acquisition targets.

2012-04-02

CHESTER, ENGLAND, April 02, 2012 (Press-News.org) Last week PerDM reported growth of 16% in the first quarter of 2012, an increase of 6% from 2011. The Field Marketing Company's development has been attributed to their ability to provide successful marketing campaigns to businesses of all sizes. PerDM place importance on Nationwide or Global reach while ensuring that local consumer patterns and industry knowledge is obtained from individual markets. The concept of being able to offer and deliver maximum capacity and local expertise are difficult to master but essential to true optimisation.

'Out network of offices offer the correct balance, we advertise and contract locally to ensure a comprehensive understanding of the market we are targeting. The campaign strategies can then be rolled out to ensure nationwide reach' says Ian Attwood, Director at PerDM.

PerDM manage best practice and strategy within each local team using their tried and tested global business approach. Their focus on using people before technology has given them an edge in the industry. Technology is tempting for businesses as budgets can be tight but major ramifications in terms of poor lead generation and low conversion rates often becomes apparent. PerDM have noted this concern from many businesses and positioned themselves to offer a service that can be cost effective and offer significant results nationwide. PerDM's Director, Ian Attwood adds 'Consistent standards being applied in every market with local execution means ultimate control and improved brand adoption according to local circumstances.'

The firm has worked with SIG Energy Management and advised closely regarding the development and growth of a comprehensive field marketing campaign. 'PerDM's ability to take a sales campaign from one or two small cities and subsequently provide nationwide stretch has been vital in realising the potential of our branch network. Ability to take a nationwide network and to provide local knowledge in local markets has proven essential in providing dependable and successful results during the development of our strong partnership' comments Neil Donald, Managing Director of SIG Energy Management.

The field marketing sector has grown considerably which has required firms such as PerDM who operate globally to include relationship development techniques, optimising acquisition, customer experience management and extending brand loyalty strategies to be implemented locally and successfully incorporated into their global business model.

PerDM believe the practice of applying local knowledge is essential for any true global provider to have success. This concept will continue to be used by PerDM as they expand their reach throughout Europe, USA and South Africa.

PerDM was established in August 2005 in response to the UK markets need for a field sales organisation capable of delivering high quality results with consistency and reliability.

The company was formed by a group of former UK financial services executives and senior executives from the leading North American field sales agency and since 2005 we have continually recruited leading figures from the B2C and B2B business arena.

PerDM have expanded rapidly with offices across the Republic of Ireland, South Africa, Brazil and North America - a true Global field sales company.

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Global Provider PerDM Report Record Growth Due to Local Knowledge

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