History of Lacoste

Rene LACOSTE entered the legend of tennis when he and his team-mates "The Musketeers", stole the DAVIS CUP away from the Americans for the first time, in 1927 and again in 1928.

2012-04-13

LEEDS, ENGLAND, April 13, 2012 (Press-News.org) Rene LACOSTE entered the legend of tennis when he and his team-mates "The Musketeers", stole the DAVIS CUP away from the Americans for the first time, in 1927 and again in 1928. Not forgetting his 3 French Open victories (1925, 1927 and at the ROLAND-GARROS stadium in 1929), his two victories in Great Britain (WIMBLEDON 1925 and 1928) and two U.S. OPEN titles at Forest Hills (1926 and 1927). Rene LACOSTE was born in France on July 2nd 1904 and died on October 12th 1996.

The true story of the "Alligator" dates back to 1927. Rene LACOSTE liked to recount how this nickname ultimately became an emblem of worldwide renown. "I was nicknamed "the Alligator" by the American press, after I made a bet with the Captain of the French DAVIS CUP Team concerning a suitcase made from alligator skin. He promised to buy it for me if I won a very important match for our team. The public must have been fond of this nickname which conveyed the tenacity I displayed on the tennis courts, never letting go of my prey!" said Rene LACOSTE. One of the most attentive spectators at these DAVIS CUP matches was none other than Simone THION de la CHAUME, the winner of the golf Ladies' British Tournament, who was later to marry Rene LACOSTE.

In 1933, Rene LACOSTE and Andre GILLIER, the owner and chairman of France's largest knitwear manufacturing firm at the time, set up a company to make the logo- embroidered shirt designed by the champion for his own use on the tennis court. Also marketed were a number of other tennis, golf and sailing shirts, as can be seen in the first catalogue from 1933. To the best of our knowledge, this was the first time that a brand name appeared on the outside of an article of clothing - an idea which has since become extremely successful. This shirt immediately revolutionised mens sportswear, replacing the classical woven fabric, long-sleeved and starched shirts which players had worn on the courts until then.

The first LACOSTE shirt was white, slightly shorter than other shirts of the day, with a ribbed collar and short sleeves, and it was made of a light knitted fabric called "Jersey petit pique". The qualities of comfort and solidity upon which it built its name still shine through today, providing a different and truly unique product.

Website: http://shop-uk.lacoste.com

[Attachments] See images for this press release:

ELSE PRESS RELEASES FROM THIS DATE:

Prompt Proofing Relaunches Home Page

2012-04-13

April is a time of 'new life' and 'rebirth' and thus it is fitting that this is the month that we relaunched our home page with an eye-catching new design and a shift in focus to our writing services, which are our most in-demand services. We have mentioned, in earlier blog posts, the importance of an effective website as a marketing tool so it was time for Do as I do rather than Do as I say! If we have been successful, then clients should find that our new home page makes it immediately apparent what services we offer, is easy to navigate, offers solutions and has ...

Bruegger's Helps Fight Tax Time Blues with $10.40 Special

2012-04-13

Bruegger's, a national bagel leader with more than 300 locations across the nation, is once again offering IRS form-weary guests a way to ease the pain. Today through Tax Day (April 17) guests pay just $10.40 for the bagel leader's Big Bagel Bundle, a savings of up to $5, depending on location. The Big Bagel Bundle includes a baker's dozen of Bruegger's 15-plus bagel varieties, freshly baked in the New York-style, and two 6.5-ounce tubs of Bruegger's cold-packed cream cheese, available in more than 10 varieties. "We wanted Bruegger's guests to associate '1040' ...

CUSIB Applauds Plea From Human Rights Campaigner Annette Lantos to Save Voice of America Broadcasts to China, Tibet and Russia

2012-04-13

In a letter addressed to presidentially-appointed members of the Broadcasting Board of Governors (BBG), a federal agency which oversees U.S. international broadcasts, Annette Lantos urges a reversal of their decision to silence Voice of America Tibetan radio broadcasts and to shut down the VOA Cantonese Service providing uncensored news to China. The wife of the late Congressman Tom Lantos, with whom she had worked for many years on numerous human rights campaigns around the world, also pleads with the BBG to restore Voice of America broadcasting to Russia, which had ...

MyBinding.com Adds Oregon Graduate Michael Tomlinson to a New Inside Sales Team

2012-04-10

MyBinding.com, one of the nation's leading Internet retailers of document finishing equipment and supplies, recently added Michael Tomlinson to their new Inside Sales team. Hailing from East Portland, Tomlinson started at MyBinding.com in the end of December working in customer service. However, when this new opportunity arose, he embraced the chance for a new challenge and switched to the Inside Sales Team. "I'm excited for the opportunity to be a part of something new," said Tomlinson, when asked what drew him to the position. "It's great to be a ...

Seattle based film fest redefines student film

2012-04-10

Daniel Hoyos, The Student Film Block's Director has worked tirelessly to secure the cream of the crop. 16mm film, high production value, and a large quantity of female helmed films, these are the rarities that set this fest apart from so many others. The genres are far reaching and well represented, from MOTHER, a hard-edged family drama directed by Laurel Parmet, taunt thriller TANTAMOUNT TO TREASON directed by British Filmmaker Andrew Hall to castaway love story ALONE TOGETHER crafted by local filmmaker Ben Kadie, and dramedy GONE FOR THE DAY by MJ Slide of South Carolina. ...

ERP Software Leads Opens New Facility For Its New Asian Campaigns

2012-04-10

In accordance to its latest move in targeting leads across Asia, ERP Software Leads had opened a facility in the Southeastern region of the continent. The 16,000 square feet site was designed to be well-suited to task group operations. With this, the company can serve multiple B2B clients with teams working in specialized office suites. The work stations are highly customized for easier coordination between times. There's more workspace provided and workers are in a more creative and comfortable environment compared to most call centers. With the construction of this ...

Economy Is On the VAT Inclined Point? by Micron Associates

2012-04-10

IRELAND MAY reached the inclined point when it comes to the capability to lift up additional revenues through VAT augmentation, said Grant Thornton, tax experts. In view of the exchequer figures, Peter Vale, tax partner in Grant Thornton expected to see a considerable increase in VAT receipts compared with the same period in 2011 as the top VAT rate which had augmented by 9.5 percent in real terms. The figures do not show that to be the case. While, the tax hold is up on last year, the VAT returns will probably point out a drop in the retail sales as it compared to ...

The Metro Newspaper Features Surfing Vacations From Surf Holidays

2012-04-10

Writer Ross McDonagh recently published an article in The Metro newspaper about a surfing vacation he took through Surf Holidays (http://www.surfholidays.com/), which specializes in arranging surf vacation packages in Europe's best surf destinations. McDonagh reported on his experiences during his surf holiday spent at the beautiful sun-kissed Fuerteventura in Canary Islands. Fuerteventura is frequently referred to as the Hawaii of Europe, thanks to pleasant temperatures and consistent surf all year round. In his commentary about his holiday, McDonagh said, "Looking ...

Wine and Design Triad Offers Kids Summer Camp Painting Classes and Mixed-Medium Crafts

2012-04-10

Wine and Design Triad has announced their 2012 kids' summer camp schedule, which will feature hands-on activities, painting opportunities, and mixed-medium crafts. Art Buzz, the studio's kids' division, will offer four one-week classes for children ages 5 to 12 at their studio located at 121 East Main Street in Jamestown. Themes center on the sea and jungle. Wine and Design Triad is owned and operated by Jenny Ragsdale. The studio opened its doors to the Triad area in April 2011 and was the first franchise operation of the popular painting party company. Wine and Design ...

The Addictions Coach Creates a Mobile Rehab to Combat Drug and Alcohol Addictions.

2012-04-10

The Addictions Coach announced that they are offering a mobile rehab service in addition to their individual private sessions. The Addictions Coach Company is bringing the rehab to the client. They have mastered the art of handling addictions by pairing Yoga, nutrition and fitness, along with traditional talk therapy, to assist in the fight against addiction, all done on location of their clients. Sober coaches usually employ the more traditional of therapies, including talk therapy and prayer to assist clients in gaining insight into their addiction, but Cali Estes, owner ...