Brianna Ladapo Analyzes Facebook Preferred Marketing Developer Badge

NEW YORK, NY, May 02, 2012

Adobe Systems Incorporated has announced that it has received the first Facebook Preferred Marketing Developer badge in all four APIs, which include Insights, Ads, Pages, and Apps. This new program is designed to help marketing professionals connect with brands in need of their services. Brianna Ladapo, a communications expert who has a great deal of experience in the marketing industry, is not sure that this rating is beneficial to the general public. As a result, she is urging marketing professionals--and their clients--to consider the nature of the companies they support.

The Facebook Preferred Marketing Developer program assesses the ability of marketing companies to utilize Pages, Insights, Ads, and Apps. Organizations that are involved in the program are able to earn a different badge for each of these APIs, but Adobe Systems is the first to earn all four badges. These badges indicate that the companies are capable of providing added value to customers above and beyond the tools that Facebook provides.

"Being the first company to qualify for all four Facebook PMD badges reflects our ongoing investment in providing complete solutions for digital marketers," commented Vice President of Strategy and Business Development for Digital Marketing Business of Adobe, John Mellor. "Our core philosophy is that digital marketing requires an integrated suite of applications and we have made recent advancements that integrate social marketing directly into the broader digital marketing mix. We're committed to ensuring that the Adobe Digital Marketing Suite provides

this integrated approach and allows marketers to unlock the growing potential of Facebook for their business."

Despite the benefits that such a program provides, its association with Facebook may do as much to harm the initiative as help it. Brianna Ladapo suggests that, due to the dubious nature of Facebook's commitment to user privacy, it may not be the best organization to support. Ultimately, Facebook gains as much in the way of marketing from this initiative as the organizations receiving the badges and the companies that hire them.

"While I congratulate Adobe Systems for being the first company to become qualified as a Facebook Preferred Marketing Developer," commented Brianna Ladapo, "it's difficult to know whether supporting the explosive growth and further marketing of a company already deemed a 'major security breach' by the Federal Trade Commission is really the right action to be taking in the face of such unprecedented information access."

ABOUT:

A communications expert and healthy living enthusiast, Brianna Ladapo has accumulated a great deal of experience in the field of marketing. She looks forward to contributing to the development of this industry, which has grown tremendously over the last ten years. Additionally, she teaches Nia and maintains a vegan diet. Brianna Ladapo is a writer whose articles have been posted by many Internet-based resources, such as Livestrong.com and NationalGeographic.com.