Tough Toys for Ruff Playmates

MINNEAPOLIS, MN, July 07, 2012

Meet Fido's match, Bionic Pet Products. Made from specially engineered Bionic Rubber , these uber tough toys can withstand the vigorous play patterns of even the most active, determined of playmates - no matter their gnawing habits.

It's not just a coincidence that Bionic toys are made to last, it's science. Bionic Pet Products were created by founder Steve Luhrs, after his lab, Duke, easily destroyed toy after toy. Building on the family's engineering experience, Steve began to develop and design products built for strength and durability. The molecules of Bionic Rubber are cross-linked to create a flexible, bouncy and nearly puncture proof product. Best yet, Bionic Rubber is practical. It floats, is dishwasher safe and most dogs find it to be virtually indestructible.

"At Bionic , we firmly believe we are creating products unlike any other company on the pet scene. We are going to new lengths to test and continuously improve our products," comments Steve Luhrs, Founder of Bionic Pet Products. "We've even designed specific shapes with the purpose of meeting the needs of different breed's strength and bite."

FOR DOGS THAT LIKE TO CHEW...
Bionic Ball
Available sizes: Small (1 - 20 lbs), Medium (15 - 35 lbs) and Large (30 - 60 lbs)
- Bounce against the spine for normal bounce or against the openings (hole edges)
for unpredictable bounce
- Fits most chucking/throwing toys
- Stuff with peanut butter or treats

Bionic Bone
Available sizes: Small (1 - 20 lbs), Medium (15 - 35 lbs) and Large (30 - 60 lbs)
- Ergonomically shaped to fit the curvature of dog's mouth
- Ridges provide a chewy feel
- Open center can be stuffed with treats

Bionic Stuffer
Available size: Standard Size (15 - 60 lbs)
- Two sides for openings
- Works with most stuffer kibble treats - use smaller kibble for easier treat dispensing or
larger kibble for difficult treat dispensing
- Occupies dog for hours
- Coin purse stuffer hole allows for easy filling or can be used for "strip" style treats

FOR DOGS THAT LIKE TO PULL...
Bionic Toss-N-Tug
Available sizes: Mini Size (1 - 15 lbs) and Standard Size (15 - 60 lbs)
- Two-in-one interactive toy
- "Flip" inside-out and becomes a tug toy
- Design makes fun flight paths
- Not intended for tough chewing, excellent for pulling

Known for their extreme toughness, Bionic proudly boasts it's record of fewer than 5% of dogs outsmarting their Bionic Rubber based products. Made from FDA Food Grade materials that are non-toxic, these toys are as smart as they are strong. The selection of innovative shapes and brightly colored designs make these toys easy to see while playing outside or in the water. Bionic leads the pack for durability while other toys can feel like a dime a dozen. Look for the 4 innovative Bionic shapes, including the Bionic Ball, Bionic Bone, Bionic Toss-N-Tug and Bionic Stuffer, at an independent pet retailer near you. For more information on the line that is sleek and smart visit their website, http://www.bionicplay.com, or find them on Facebook at http://www.facebook.com/bionicpetproducts.

Bionic Pet Products
Bionic Pet Products was launched after the family lab, Duke, successfully destroyed another new toy with ease. By combining Bionic's knowledge of designing products for strength, their scientific expertise in materials that are durable and their world-class manufacturing capabilities, Bionic Pet Products has been able to create toys that stand up to the most aggressive playmates, no matter their gnawing habits. Thanks to Bionic Rubber fewer than 5% of dogs are able to outsmart these ultra-tough toys.

Matrix Partners is a boutique communications firm specializing in the pet industry.