CommCore Teams with Edelman and WCG for "A Conversation Against Cancer" at ASCO Annual Conference

WASHINGTON, DC, July 07, 2012

CommCore Consulting Group, Edelman Public Relations, and WCG joined together during the American Society of Clinical Oncology (ASCO) annual conference in Chicago to help further cancer research. The partnership leveraged the reach of the "#ASCO12" hashtag; for every tweet that included it a donation up to $5,000 was made to Alex's Lemonade Stand, an organization dedicated to funding pediatric cancer patient/caregiver support and research.

The campaign generated more than 10,000 tweets, easily meeting the $5,000 goal.
The brainchild of Mark Bennett (WCG) and Geoff Curtis (Edelman), CommCore was delighted to join in.

"This whole experience has been a terrific reminder of why we're in the healthcare business after all, said Jerry Doyle, Principal at CommCore. - "We're in it to communicate important information - very often related to cancer - with the hope of improving awareness and survival, finding a cure, and delivering hope to those who find themselves out of options."

"We are pleased with the generosity of our friends and colleagues and we hope to grow this effort in the future. Now we are all thinking let's do it again," says Mark Bennett of WCG.
The details:
3D: Started at 6pm on Friday, June 1 - coinciding with the unofficial ASCO12 tweet-up - we tracked tweets that include #ASCO12 for 72 hours, ending on Monday, June 4 at 6 p.m.
1H: 1 Hashtag - #ASCO12
5k: Our goal, raise up to $5,000 for Alex's Lemonade Stand

Alex's Lemonade Stand Foundation was started by Alex Scott, who had been battling neuroblastoma, a type of childhood cancer. At age four, she began with a small lemonade stand outside her Connecticut home in an effort to fund research to help other children suffering from cancer. Alex lost her battle with cancer in 2004 at the age of 8, but her family and friends took up the cause and today, the foundation is a worldwide effort that has raised over a million dollars.

CommCore Consulting Group is a specialty communications firm. For the past 25 years, CommCore has provided communications strategy, message development, communications training, public relations, and crisis planning to the private, public and not-for-profit sectors.

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