Have You Fallen Prey to the Skin Care Myths - What Companies Don't Want You to Know!

BEVERLY HILLS, CA, September 05, 2012 (Press-News.org) If you are one of the countless consumers that has fallen prey to the marketing ploys of large skin care treatment companies offering moisturizers for dry skin, you are not alone. Each year top dry skin treatment brands spend millions of dollars on flashy ad campaigns and lining up big name celebrity endorsements to get you to buy their products. The result? Millions of Americans spending billions of dollars on skin care products that promise to do everything from how to cure dry skin to how to get rid of wrinkles - only to deliver minimal results!

Here's why your dry skin treatment isn't working
To keep the cost of production low and increase profits, not every large skin care company uses the best ingredients due to cost issues. Instead, there are some companies who use potentially toxic ingredients in their dry skin cream products. What's more, these companies use artificial moisturizers that mask but never heal the obvious signs of your dry skin. You end up buying more sub-standard lotions that never quite achieve your skin's natural needs, resulting in you buying more of their dry skin cream in hopes that their promises will eventually work.

Dr. Lisa Benest, a board-certified dermatologist further explains how this works and what type of product you should use instead. "Regular moisturizers are designed to add moisture onto the skin. However it does nothing to repair the barrier so it's an endless cycle of constant moisture application onto the skin without healing and curing the dry skin. Many traditional moisturizers restore the moisture to the skin on a temporary basis, but after continued use actually send a message back to the skin saying it doesn't need any further moisture to be produced by the skin, and so we can end up with the opposite condition where the skin is less hydrated than prior to using the moisturizers."

Can you heal your dry, even cracked skin?
Dry skin is caused by a damaged skin barrier that is no longer functioning properly. You skin's barrier is designed to keep the good stuff in and the bad stuff out. When that barrier stops working, your skin is robbed of its own natural oils that keep your skin moisturized, leaving it dry and cracked. How to cure dry skin requires that you restore your skin's barrier and shield it from harsh chemicals. A shielding lotion is a new revolution in skin care designed to specifically strengthen the skin's natural barrier, healing dry skin and protecting healthy skin.

Dr. Benest further explains why shielding lotions are superior to artificial moisturizers: "A shielding lotion is a lotion that provides a natural barrier on top of the skin to protect it from outside chemicals and irritants. In addition it also acts to keep the moisture and the oils in the skin, so that the skin can heal itself. Shielding lotions not only protect the skin's barrier but they restore the moisture to the skin and allow the skin to continue to moisturize itself, so that your skin does not become addicted on the moisturizer and ultimately cures the dry skin."

A new formula discovered with real results
21st Century Formulations tested countless formulations and spent years developing Skin MD Natural Shielding Lotion to ensure it would deliver on its promise to heal dry skin and protect healthy skin. Skin MD Natural uses a special blend of six vitamins and herbs that naturally strengthen your skin's barrier restoring its function. Because Skin MD Natural restores the skin barrier your skin is able to heal itself. The result is that your skin will require and less lotion over time and not more, because it is the best moisturizer for dry skin.

For more information, contact Jon Soeder via email: jhsoeder@skinmdnatural.com or 21st Century Formulations directly at (800) 540-4790, or go to their website http://www.skinmdnatural.com.