Anthem Marketing Solutions Study Compares Online vs Offline Pricing

Online vs. in-store: Anthem pricing study shows decreasing advantages and increasing competition.

2012-09-13

CHICAGO, IL, September 13, 2012 (Press-News.org) The fourth installment of a bi-annual pricing study produced by Anthem Marketing Solutions has further confirmed the increased competition between brick and mortar stores and online retailers. By comparing online and in-store prices of widely available products across a range of commonly purchased categories, Anthem discovered that online seems to have an advantage for moderately priced goods between $15 and $45. When we studied prices higher and lower than that range, no clear advantage is evident for either channel.

In an interesting reversal from previous studies, offline stores no longer had a pricing advantage for convenience purchases, defined as purchases with a low ticket price and high need for immediacy. Another difference from previous studies was identified for planned purchases, those that tend to be infrequent with a higher price tag. Online had always had a clear price advantage in this category, which has now disappeared. This substantiates the efforts offline retailers are making to counter the 'showrooming' trend in which consumers use their mobile phones while in-store to find better pricing online.

Realizing product pricing was not the only factor affecting consumer purchase decisions, Anthem decided to also discuss the implications of shipping costs. Shipping costs remain an important factor in the minds of the consumer for free shipping would entice the majority of consumers to increase basket size. Implications retailers summarized how the information found in this study can help consumers and retailers optimize the shopping experience, whether it be online or in a brick and mortar retail store.

View the entire study here: www.anthemedge.com/index.php?/news/pr/online-vs-in-store-study-shows- ... ompetition

About Anthem Marketing Solutions
Anthem Marketing Solutions offers data-driven insights and strategy focused on helping clients acquire, retain and grow profitable customer relationships. Learn more about our products & services at anthemedge.com or email us at info@anthemedge.com.

ELSE PRESS RELEASES FROM THIS DATE:

Nebraska Families Collaborative Purchases New Technology to Assist with Care

2012-09-13

Nebraska Families Collaborative (NFC) announces the purchase of a new system to assist with managing the care of kids in Nebraska's Eastern service region. Created by Global Vision Technologies Inc., (GVT), FAMCare is a software system for human services data management - that brings together all the data collection, information management and reporting tools needed to deliver the best care to Nebraska kids. "A major part of child welfare reform requires providers and child welfare workers to manage to outcomes," said Dave Newell, NFC President and CEO. "FAMCare ...

Brick House Tavern + Tap Celebrates the Kickoff of Football Season with New Menu Items, Reserved Seating and Free Wi-Fi for the Game

2012-09-13

This football season, Brick House Tavern + Tap, the American gastro-pub offering chef-inspired food and a selection of more than 80 beers, will be the best place in the neighborhood for catching the game, with reserved seating, new menu items and free Wi-Fi. Beginning this week at its 16 fan-friendly locations across the U.S., Brick House is adding great game-watching appetizers and main dishes to its already-extensive menu, introducing a variety of crowd-pleasing meatballs, new sandwiches, salads and a new Wild Mushroom pizza. The restaurant's new meatball appetizers ...

Lloyds TSB Offers Up to 4% AER on Current Accounts With Vantage

2012-09-13

Lloyds TSB is offering customers the chance to earn credit interest of up to 4% AER/3.93% Gross variable on its range of current accounts with Vantage. With effect from Monday 10 September 2012, new and existing customers can apply to add Vantage to their current account and benefit from a market leading rate, which will be paid on balances of GBP5,000 and over where the following criteria has been met: - the account has been credited with GBP1,000 during the calendar month; - the account has remained in credit during the monthly billing period; and - a minimum ...

Birth-defect mechanism found by BYU biochemists

2012-09-12

The cellular cause of birth defects like cleft palates, missing teeth and problems with fingers and toes has been a tricky puzzle for scientists. Now Professor Emily Bates and her biochemistry students at Brigham Young University have placed an important piece of the developmental puzzle. They studied an ion channel that regulates the electrical charge of a cell. In a new study published by the journal Development, they show that blocking this channel disrupts the work of a protein that is supposed to carry marching orders to the nucleus. Without those instructions, ...

Key research from the 2012 Breast Cancer Symposium highlights treatment advances for early breast cancer

2012-09-12

ALEXANDRIA, Va. – Four new studies on the treatment of early breast cancer, spanning from diagnosis through surgery, were released today in advance of the 2012 Breast Cancer Symposium. The Symposium will take place September 13-15, 2012, at the San Francisco Marriott Marquis in San Francisco. Four major studies were highlighted in today's presscast: A new device may reduce the need for follow-up surgeries after lumpectomy, helping preserve the cosmetic appearance of the breast: A large clinical trial determined that an investigational device that helps ensure sufficient ...

Genetic test predicts risk for Autism

2012-09-12

A team of Australian researchers, led by University of Melbourne has developed a genetic test that is able to predict the risk of developing Autism Spectrum Disorder, ASD. Lead researcher Professor Stan Skafidas, Director of the Centre for Neural Engineering at the University of Melbourne said the test could be used to assess the risk for developing the disorder. "This test could assist in the early detection of the condition in babies and children and help in the early management of those who become diagnosed," he said. "It would be particularly relevant for families ...

'Mad Cow' blood test now on the horizon

2012-09-12

Using newly available genetic sequencing scientists discovered cells infected with prions (the infectious agent responsible for these diseases) release particles which contain easily recognized 'signature genes'. Associate Professor Andrew Hill — from the Department of Biochemistry and Molecular Biology at the Bio21 Institute — said these particles travel in the blood stream, making a diagnostic blood test a possibility. "This might provide a way to screen people who have spent time in the UK, who currently face restrictions on their ability to donate blood," he said. "With ...

Gut microbes help the body extract more calories from food

2012-09-12

CHAPEL HILL, N.C. – You may think you have your food all to yourself, but you're actually sharing it with a vast community of microbes waiting within your digestive tract. A new study from the University of North Carolina School of Medicine reveals some gut microbes increase the absorption of dietary fats, allowing the host organism to extract more calories from the same amount of food. "This study is the first to demonstrate that microbes can promote the absorption of dietary fats in the intestine and their subsequent metabolism in the body," said senior study author ...

Age, not underlying diagnosis, key factor in weight gain in children after tonsillectomy

2012-09-12

Potentially worrisome weight gains following tonsillectomy occur mostly in children under the age of 6, not in older children, a study by Johns Hopkins experts in otolaryngology- head and neck surgery shows. Sudden increases in body mass index, or BMI, have been routinely observed for months after some of the more than half-million surgeries performed annually in the United States to remove the sore and swollen tissues at the back of the throat. The Johns Hopkins study, in 115 children in the Baltimore region, is believed to be the first to dispel long-held beliefs ...

A celestial witch's broom?

2012-09-12

The Pencil Nebula is pictured in a new image from ESO's La Silla Observatory in Chile. This peculiar cloud of glowing gas is part of a huge ring of wreckage left over after a supernova explosion that took place about 11 000 years ago. This detailed view was produced by the Wide Field Imager on the MPG/ESO 2.2-metre telescope. Despite the tranquil and apparently unchanging beauty of a starry night, the Universe is far from being a quiet place. Stars are being born and dying in an endless cycle, and sometimes the death of a star can create a vista of unequalled beauty as ...

Anthem Marketing Solutions Study Compares Online vs Offline Pricing

ELSE PRESS RELEASES FROM THIS DATE:

LAST 30 PRESS RELEASES: