SAN FRANCISCO, CA, October 10, 2010 (Press-News.org) The Monterey Bay Aquarium has debuted a text message notification system that lets visitors know about unscheduled animal feedings. The driving technology was built by leading mobile service provider Guide by Cell, which provides mobile audio solutions to over 800 aquariums, zoos, museums and nonprofit organizations worldwide.
Aquarium visitors can text "FEEDING" to short code 56512 and opt-in to receive text message alerts throughout the day. Upon leaving the aquarium, they simply text "STOP" to the same short code to cancel alerts.
Guide by Cell's text message technology has been successful in allowing aquarium staff to advertise feedings which -- though they have large visitor appeal -- are difficult to promote without a set daily schedule.
In addition, Guide by Cell hopes the text alerts will control crowd flow by directing some visitors to more under-the-radar events during peak hours.
"We feed the animals at unpredictable times throughout the day, so we're using this technology to connect people with feedings that you can't really publicize widely," explained Mike Chamberlain, Manager of Innovation for the Guest Experience at the Aquarium. "It allows us to connect guests to things they would otherwise miss."
About Monterey Bay Aquarium
Established in 1984, The Monterey Bay Aquarium hosts daily educational programs and houses exhibits on a variety of marine life species and habitats, including some that are particular to the Monterey Bay itself. The Aquarium receives approximately 1.8 million visitors each year.
http://www.montereybayaquarium.org/
About Guide by Cell
Guide by Cell is the world's largest provider of interactive mobile technology solutions for cultural institutes and nonprofit organizations. Since 2004, the company has expanded its services to include mobile audio tours, text messaging systems, Smartphone applications and mobile giving campaigns.
http://www.guidebycell.com
http://www.givebycell.com
http://www.trainbycell.com
If you'd like to find out more about Guide by Cell, please call Diana Salier at (415) 615-0150, or e-mail diana@guidebycell.com.
Follow us on Twitter and Facebook:
http://www.twitter.com/guidebycell
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Media Contact:
Diana Salier
diana@guidebycell.com
(415) 615-0150
Guide by Cell mobile technology drives new text message alert system at Monterey Bay Aquarium
Monterey Bay Aquarium has used Guide by Cell mobile technology to launch an alert system that lets visitors opt-in for text messages about unscheduled animal feedings.
2010-10-10
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[Press-News.org] Guide by Cell mobile technology drives new text message alert system at Monterey Bay AquariumMonterey Bay Aquarium has used Guide by Cell mobile technology to launch an alert system that lets visitors opt-in for text messages about unscheduled animal feedings.