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Science 2012-10-18

Hotline America Reviews Tips for Home Sellers

For sellers, pricing a home low is not always the best or the quickest way to attract a buyer; Hotline America weighs in on this topic.

PHILADELPHIA, PA, October 18, 2012

For those seeking to sell a home or a piece of property, merely finding a buyer is often not enough--it is important to find a buyer as quickly as possible. In the interest of selling their listings and preventing homes from lingering on the market for too long, many real estate agents advocate pricing homes as low as possible, seeking to lure potential buyers with the prospect of a good value and a low price. According to a recent Fox article, however, this practice is not always the prudent course of action. The Fox article has won the attention of Hotline America.

A nationwide real estate leads generation company, Hotline America reviews articles like this one as it seeks to deliver superior information and advice to agents and to consumers. The company has issued a new statement to the press, agreeing with the Fox article. "In this day and age, selling a home is more art than science," says Hotline America CEO Thomas Ingram. "A low price is sometimes the answer, but there is not a magic formula, or a surefire blueprint."

The information contained in the Fox article echoes the comments of Hotline America, noting that there is no exact science involved in pricing a home to sell. The best an agent can do, the article argues, is to provide the client with a range of prices to choose from. This range is based largely on sale data from comparable properties in the immediate area. The article notes that it is ultimately the seller, not the agent, who determines the sales price, which means two similar homes on the same block could have huge differences in price.

Fox offers advice to sellers, telling them that it is never prudent to choose a price so low that they would be unwilling to accept it; while negotiation is part of the real estate process, no seller is going to be willing to negotiate for an even larger price than what is on the sticker. Fox also says that, in a slow market, pricing a home low may not be a good move because it ends up leaving too much money on the table.

Hotline America reviews articles like this one as it seeks to improve its own services to real estate agents. Hotline America provides realtors with a number of lead generation tools, including a toll-free hotline that agents can set up to provide clients with information about current listings. The hotline acts as an around-the-clock sales representative for the agent.

ABOUT:

Hotline America is a company devoted to the idea that advanced technology, when made accessible and easy to use, can empower real estate agents to attain remarkable levels of efficiency and success. The company delivers diverse lead generation services to realtors across the nation, including individualized, toll-free phone lines that consumers can call to obtain up-to-date information about current listings, 24/7. Hotline America's goal is to help real estate agents make use of technology that will ensure they never miss a lead again. For more information about the company, visit www.HotlineAmerica.com.