Retail Radio Helps Restaurants Fight Obesity With Digital Menu Boards

SACRAMENTO, CA, October 18, 2012 (Press-News.org) Retail Radio is helping restaurants to fight obesity by offering easy-to-manage digital menu boards. The menu boards help restaurants comply with a 2010 law that requires them to provide calorie and nutrition information to consumers. The flexibility of these digital signage displays also allows restaurants to easily inform customers of lunch specials, dinner hours, special events and much more.

One of the fastest-growing companies in the United States, Retail Radio is a leading provider of in-store music and video. The company's digital signage systems are a cost-effective solution for restaurants needing to adjust their menu boards.

Concerned about increased obesity nationwide, President Barack Obama in 2010 signed the Patient Protection and Affordable Care Act. Section 4205 of the act aims to promote healthier lifestyles by requiring restaurant chains to add calorie information to their menu boards. Chain restaurants with 20 or more outlets are required to list calories for each item, to help consumers make more informed choices about their caloric intake.

Many restaurants are turning to digital signage solutions for their menu boards. Digital menu boards are attractive, easy to change, cost-effective, and have great flexibility in the content that can be displayed. Retail Radio provides dynamic digital displays, enabling restaurants to animate content. These digital signage solutions enable restaurants to keep customers informed and engaged, in addition to maintaining compliance with the law. Prices and other information can be changed almost immediately -- at individual stores or across entire chains. Retail Radio's music service can even be synchronized with menu board messaging.

"Retailers have had to comply with licensed music regulations ever since artists have had the right to be compensated for their work," said Bill Louie, V.P. of Sales for Retail Radio. "We packaged in free messaging, providing a valuable customer-communication platform in addition to the compliance aspect. Our digital menu boards follow that same way of thinking, as we provide restaurants with more than compliance; they also have a real marketing tool that will have a direct effect on the customer experience."

Digital menu boards are just one offering from Retail Radio's recently expanded Video division. The company's digital signage solutions allow a variety of multimedia content to be displayed via in-store monitors.

Retail Radio is one of the fastest growing businesses in the United States. The company provides licensed music and other services to retail stores, restaurants, and other locations throughout the United States and Canada. The company has achieved rapid growth due to two key factors: innovative, proprietary, music software and a management team with more than 80 years of experience in the radio business. In addition to licensed in-store music, Retail Radio provides on-hold music, customer queuing, digital signage, and production of customized audio, text and visual messaging. Retail Radio focuses on building the brand of its clients, providing store-specific music and messaging that enhance the customer experience. For more information, visit www.retailradio.biz or call (888) 807-6863.