Reed Rogala Endorses Eco-Friendly Approach to Trade Shows

PHILADELPHIA, PA, October 18, 2012

Trade shows have become a staple amongst industries across the board, allowing vendors a collective place to share ideas, reach out to consumers and display goods. However, a recent article from National Geographic suggests that these popular events may be creating "most of the world's waste," beat out only by the excess produced by the construction industry. While trade shows are not likely to disappear, vendors are urged to take a more eco-friendly approach to their trade show presentation. As a horticulturist who is familiar with trade show promotions, Reed Rogala encourages his colleagues to strive to make these large gatherings more beneficial to the environment.

Reed Rogala explains, "Many people are drawn to trade shows because it allows them a chance to size up competition and reach a diverse set of customers they could not get anywhere else. However, that ability to reach out can also be applied to raising awareness at the same time. Vendors who adopt an eco-friendly approach to trade shows are not only advertising their services or products in a responsible manner, they are also subtly conveying the importance of being green."

Based on the information provided by the article, that change may be more difficult than some activists hope. According to the article, information presented by Smash Hits Display reveals that "around 60 million people attend trade shows annually. On average, each individual will produce around 20 pounds of waste at these venues - [that is] over one billion pounds of waste a year!" However, this high amount of garbage can be scaled back if vendors implement more eco-friendly presentation strategies.

For instance, the article recommends using smartphone devices, apps and other mobile platforms to deliver information about a product or service. Doing so could greatly impact the amount of paper waste that just ends up on the ground or in the trash. Reed Rogala states, "Using mobile devices to communicate a brand is great; it forces the consumer to interact, and thus, remember the company and what it stands for."

Reed Rogala recommends that vendors ask the trade show organization or venue about functional green features, such as by making recycling bins convenient and simplified for visitors. He concludes by noting that all businesses can take steps to become more eco-friendly, in and out of the trade show world, to create a longer-lasting and positive impact on the environment.

ABOUT:

Reed Rogala is a gifted horticulturist who is focused on expanding the practice of gardening and eco-friendly solutions throughout the United States. Reed Rogala also carries extensive experience as an innovative glass blower, having created a diverse area of artistic and practical objects. As a well-versed and experienced businessman, Reed Rogala is very familiar with the trade show world as a favorable venue to meet other entrepreneurs, artists and a wide array of consumer audiences.