How Start-up Clones are Changing the Tech World in 2012
While imitation is often looked down upon, it is used repeatedly by top companies in the world of business. Start-ups in the mobile and online space also show that cloning an already tested business model in a new market is very beneficial.
HOUSTON, TX, November 02, 2012
All great companies are clones. "There's a long history of successful start-ups that are built on imitation," says the author of Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge. "Imitation was critical to human evolution, and today imitation is more critical than ever - because it's much cheaper and more feasible than previously." Entrepreneurs are taught innovation but innovation is not confined to invention. Presenting the same functionality as other computers but in an easy-to-use interface as Apple does is labeled as innovation.Three German brothers, Marc, Alexander and Oliver Samwer, have made a billion dollar fortune cloning and re-building US companies in the European marketplace. They've cloned Ebay, Airbnb, Groupon, Amazon and Zappos among others.
"Ideas are nothing special. There are thousands of ideas. But of thousands of ideas, only one succeeds. And that's the real point," says Oliver Samwer. He explains that the key is to bring the idea "onto the street."
Adam Canow and Kristie Howe, founders of CloneWebsite.com express confidence in the business clone model. "The mentality that innovation can only happen in the US and can only happen once is a major flaw of the US start-up scene. We help our customers build proven online businesses in markets where they don't exist." says Canow.
With the recent success of Zappos clone, Zalando, 2012 proves to be another big year for start-up cloned businesses.
www.CloneWebsite.com offers various, affordable website clones and a wide range of web development services tailored to each client's individual needs.