Prompt Proofing Blog Post: Marketing Tips: Make Your Website Work Hard for You

Your website is your virtual shop window - as such, it is often the first glance that prospective customers have of your business.

2012-11-09

VANCOUVER, BC, November 09, 2012 (Press-News.org) Your website is your virtual shop window - as such, it is often the first glance that prospective customers have of your business. Many possible leads will be lost instantly if your website is not doing the best possible job for you.

Since you need your website to work hard, this is not an area to cut corners. Have your website professionally created by a reputable website designer. A professionally designed website that is search engine optimized is essential to attract clients. The site must be user friendly and easy to navigate. Content must be frequently refreshed to have the best chance of being ranked highly in the search engines so ensure that there is a facility for you to maintain a blog on your site - and plan to update it frequently.

Even if they have been referred by another client, prospective customers will still want to check out your website before approaching you. Be sure that your site doesn't put these prospective clients off. The website needs to be professional - there is no room for errors or typos here - consider having your web copy professionally proofread and edited; the cost will be repaid with the orders that you don't lose! Ensure that the information clients need is instantly visible on the landing page and that there is a clear call to action so clients can see what they need to do to make a purchase, place an order or get more information. If you have a physical business, make sure customers can see on your site where you are located, when you are open for business and how to contact you.

Last, but by no means least, give thought to graphics and the visual effect your site has on visitors. Colour choice is important and graphics should attract and inform, not distract.

Your website works hard for you so be prepared to put some effort into ensuring it presents a welcoming, informative experience to visitors.

About Prompt Proofing

Prompt Proofing is based in Vancouver, BC, Canada and was officially launched in 2010 by a team of editing and writing professionals who have over 40 years of experience in the education, news media, public relations and recruitment fields. Prompt Proofing prides itself on affordable services delivered with fast turnaround times, without sacrificing quality or accuracy.

Offering content writing, editing and proofreading services, Prompt Proofing takes care of your individual or business content needs. Visit our website for more information at http://www.PromptProofing.com.

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