Stylish Glasses Provider Rivet & Sway Raises $2M in Funding, Celebrates with Valentine's Day Special

Sweetheart deals abound as female eyewear shoppers fall in love with Rivet & Sway specs.

2013-02-01

SEATTLE, WA, February 01, 2013 (Press-News.org) Love for eyewear is in the air! Rivet & Sway, the online shopping boutique focused exclusively on women's prescription glasses, today announced it has closed $2M in funding to further propel the company's growth. To mark the occasion during this red hot month, Rivet & Sway is offering a sweetheart deal of $50 off any pair of frames, from the Hungry Heart, to the Meet Cute, to the stunning Besame Mucho.

"We are the only eyewear brand focused exclusively on women, and we plan on using this funding to invest even more heavily in improving the boutique online shopping experience for our customers," said Rivet & Sway Founder and CEO John Lusk. "We wanted to kick start these efforts by doing something special for our shoppers, and what better way than a Valentine's Day promotion to showcase how glasses can make women more beautiful?"

Rivet & Sway launched in August 2012, and female shoppers have quickly become enamored with the company's own curated collection of high-quality frames, all of which bear catchy names and personality back stories, and are available in a range of colors and styles. To ensure a perfect match for a long lasting relationship, shoppers can select their favorite three frames to try-on at home free of charge and with no obligation to purchase. Once a frame is selected, orders can be placed for just $199, including ultra-thin lenses and coatings, and the stylish new specs arrive in less than a week. Rivet & Sway also offers a free personal stylist service, helpful style and fit guides, complimentary upgrades and free FedEx 2-Day shipping.

The Series III investment round - led by Mousse Partners, with participation from existing investors Baseline Ventures and Harrison Metal - brings total investments to $3.3M. The company will place these funds toward further technology development, staffing resources and marketing initiatives to continue to build brand awareness and perfect the online eyewear shopping experience for women.

"I'm very excited about the company's amazing momentum because of its focus on boutique quality eyewear for less than half the cost. It's really resonating in the market, and with this additional capital the company can grow even faster," said Baseline Ventures Founder Steve Anderson. "Rivet & Sway is redefining the way women shop for prescription eyewear and has an opportunity to build a company with intense customer loyalty."

For shoppers wishing to take advantage of the eye-catching Valentine's Day special, visit www.rivetandsway.com to browse through cute prospects, or set a date with a professional frame match maker. The $50 off promotion is available to anyone who orders their home try-on kits before Feb. 15, 2013 and purchases glasses by Feb. 28, 2013.

About Rivet & Sway
Rivet & Sway is an eyewear brand and online shopping boutique focused exclusively on women's prescription glasses. With their curated line of high-end frames priced at $199 (including lenses) and an experience that mirrors a favorite boutique, Rivet & Sway makes buying specs online as easy and fun as buying shoes and handbags. Shoppers can expect useful advice to find the perfect pair (or two or three) alongside free FedEx 2-Day shipping, free lens and coating upgrades, all-inclusive pricing and a 60-day, no-questions asked return policy.

Media Contact:
John Lusk
Rivet & Sway
415-336-4000
john@rivetandsway.com

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Stylish Glasses Provider Rivet & Sway Raises $2M in Funding, Celebrates with Valentine's Day Special 2

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Stylish Glasses Provider Rivet & Sway Raises $2M in Funding, Celebrates with Valentine's Day Special

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