Pearl Lowe for Peacocks makes full page in Mail

GLASGOW, LANARKSHIRE October 28, 2010

Pearl Lowe's Christmas collection for leading UK value fashion retailer http://www.peacocks.co.uk/home/index.jsp continues to make waves in the media and online. The Daily Mail yesterday devoted an entire page to the story, with the GBP35 black polyester and lace vintage tea dress frock as the centrepiece of the article.
In the Pictured accompanying the article is Pearl Lowe herself wearing the dress, with model daughter Daisy Lowe also of course showing off something from the range - in this case the beautifully shaped black lace dress. Also pictured is the popular television presenter Holly Willoughby, who wore the vintage style dress live on ITVs This Morning programme. Holly Willoughby must be a big fan of this Pearl Lowe dress as it's reported she waited weeks to get one in her size!
In the Daily Mail article, the womenswear buying director for Peacocks is quoted as saying "this season is all about value". And it's the incredible price of this garment - GBP35 - as much as its beautiful styling that's getting Pearl Lowe's new Peacocks range such enthusiastic coverage across the board, from the blogs to the fashion mags to the broadsheets. The pricing of this range has shown that real style doesn't have to be something that costs a lot of money. And with the current zeitgeist - that's likely to be a big hit with people who know great design and great pricing when they see it.
And in the Mirror online, the Peacocks strapless prom dress featured as a fashion must-have in a great "Coronation Street stars" fashion article.

More information at http://www.peacocks.co.uk/family/index.jsp?categoryId=4008341