Terri Fassi: Financial Planner's Role is to Get Clients Involved

PHILADELPHIA, PA, April 17, 2013

Terri Fassi, founder of Fassi Financial Network, is well-versed in loss aversion and other emotional factors that can prevent individuals from entering markets after suffering a financial loss. As a result, she understands the importance of approaching clients in a positive way and getting them involved in the decisions regarding their financial planning activity. Here, Fassi provides a press statement, inspired by an article posted by Financial Planning, that encourages advisors to guide their clients through market fluctuations.

The article explains that communicating with clients is one of the fundamentals that advisors need to master in order to guide them back to the markets that will support their financial planning goals: "What most advisors don't understand is that it's precisely this negative feeling [of missing out on financial gains] that moves the majority of clients back into markets. Once investors have been hurt by a major, unexpected loss, greed is no longer strong enough to counteract the loss aversion [...] This can be difficult to see in investor behavior because most people don't articulate the thoughts behind their emotional reaction to rising markets. We prefer to think of ourselves as rational people who make thoughtful decisions, even when we are being thrown around by our emotions [...] The key to messaging effectiveness is speaking to these feelings of loss; in other words, push on in the pain."

The article goes on to provide a four-step formula for communicating with clients in a way that gets them, once again, involved in their financial planning. This formula entails calling attention to a problem, explaining how it occurred, informing clients regarding what may happen if they choose not to act, and proposing a recommendation that can assist in preventing future pain.

"As advisors, there is only one thing we can and should ever guarantee and that is that markets will fluctuate," asserts Terri Fassi. "My job is to help my clients through these fluctuations and assist them in taking advantage of the opportunities they present. Meeting with clients regularly helps me guide and educate my clients through these volatile periods."

Terri Fassi encourages individuals who are interested in investing or are looking to establish a strong financial plan to speak with a trusted professional who can guide them through this process.

ABOUT:

Terri Fassi, owner of Fassi Financial Network, is a CPA and certified divorce financial analyst with over 25 years of experience working within the financial services industry. In addition to providing personalized services to clients from across the nation, Fassi has taught accounting and finance at the graduate level at the University of Missouri. Additionally, she co-teaches modern retirement planning courses at Colorado State University and the University of Northern Colorado. As a certified divorce financial analyst, Fassi partners with couples and their legal representation to determine the financial arrangements involved in divorce settlements. A former Rotarian, Fassi is an avid skier who enjoys visiting Breckenridge and Keystone, Colorado, and Tahoe, Nevada.

Website: http://terrifassi.net/