Ditch ‘shrink it and pink it’ approach to women’s running shoes, manufacturers urged
Sports footwear manufacturers need to ditch the ‘shrink it and pink it’ approach to women’s running shoes, because this is failing to differentiate their distinct anatomical and biomechanical needs across the life course from those of men, concludes a small qualitative study published in the open access journal BMJ Open Sports & Exercise Medicine. Female-, rather than male-based, designs might not only boost women runners’ comfort, but also enhance injury prevention, and their performance, say the researchers. Over the past 50 years, manufacturers have invested billions of dollars on developing running shoes that can prevent injury, maximise comfort, ...
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