The secret to enhancing consumer valuation and addressing the climate crisis at once: introduce circular take-back programs
Researchers from Boston University published a Journal of Marketing study showing that tapping into consumers’ sense of ownership prompts them to place a higher value on products from a circular economy. The study, forthcoming in the Journal of Marketing, is titled “Affording Disposal Control: The Effect of Circular Take-Back Programs on Psychological Ownership and Valuation” and is authored by Anna Tari and Remi Trudel. Governments worldwide view a circular economy as part of the solution to the climate crisis. In the U.S., several states such as California, Connecticut, Maine, Oregon, and ...
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