Should a hospital invest toward specializing in an area? Or diversify? The impact of a hospital’s portfolio strategy on patient demand
Researchers from Indiana University and Texas Christian University published a new Journal of Marketing study that examines the impact of a hospital’s portfolio strategy on patient demand.
The study, forthcoming in the Journal of Marketing, is titled “Hospital Portfolio Strategy and Patient Choice” and is authored by Sarang Sunder and Sriram Thirumalai.
Structural changes in the healthcare industry (e.g., the institution of the Affordable ...
















