MarketStorm Global Ltd: 43% of Search Engine Users Seek Information to Purchase Offline
According to research, 43% of search engine users seek a local search to find offline businesses (netpunch.co.uk). Gavin Walsh, Managing Director at MarketStorm Global Ltd, says: "Online shopping plays an important role in our market place. However, we cannot ignore that almost half of the Internet users use search engines to find a local store or information point, someone they can consult in person before the purchase." The same study reveals that 51% of online users explicitly characterise their behaviour as "search online but purchase offline" (netpunch.co.uk). ...











