Clean Water Tour Plans Announced by Teen Founders - Singer/Songwriter Haddon Cord and Pro Surfer Lakey Peterson - A Music & Film Tour for Awareness of Clean Water Causes Around the World

SANTA BARBARA, CA, November 15, 2012

At the recent 2012 New Noise Music Festival and Conference, singer/songwriter Haddon Cord (20) announced she is teaming up with 2012 Nike U.S. Open Women' s Surfing Champion Lakey Peterson (18) to launch the Clean Water Tour. The Tour is a platform to promote clean drinking water causes and keeping oceans, rivers and lakes clean around the planet.

The Tour's mini-festival format will boast a lineup of talented bands, DJ' s and a film festival showcase (including Lakey's upcoming film Zero to 100) to bring fans into the clean water conversation while they're having a great time. Online local contests in each tour city will be held to identify standout artists and filmmakers and allow fans to vote and help determine who performs at tour events. The Tour will introduce an online membership community called "The Watering Hole" (free membership) that will feature exclusive video and music channels, as well as a directory of clean water cause campaigns and solution providers. The live touring model itself is flexibly designed to operate in communities and venues of all sizes around the world - clubs, small theaters, indoor and outdoor stadiums, or even as a plug-in attraction for established festivals.

"The Clean Water Tour is all about having fun and fueling passions to help make the world a better place" said Lakey. "While we' ll initially focus on US Cities and college campuses, the goal is to take the Clean Water Tour and its message worldwide." Peterson, a top-10 ranked (in the world) competitor on the ASP Women's Pro Surfing Tour, is currently in training for the 2013 season and putting the finishing touches on her film "Zero to a Hundred", produced and directed by Aaron Lieber and chronicling Lakey' s story. The film will be featured on the Clean Water Tour.

Meanwhile, Haddon is prepping for the recording studio. Before the two girls hit the road to promote clean water causes, she will produce a new slate of original songs. "We hope the Clean Water Tour inspires people to be part of something fresh and purposeful," said Haddon. "Lakey and I have seen first hand that we can make a difference, and the Clean Water Tour is a foundation for a community that can make a difference in lives all over the planet."

First Stop - Boise, Idaho - Local Community Outreach Program in Place

The Tour will make its debut this March at the new 2,000 seat Revolution Concert House & Event Center in Boise, Idaho. An official announcement for the date and ticket on-sale will be made in the coming weeks. "We're proud to host the first-ever Clean Water Tour event and this will be a hot ticket" said Creston Thornton, Revolution's owner and also a national tour manager. Thornton and the Clean Water Tour staff will also work closely with the Idaho Steelheads Hockey team who will co-market the event. "We're getting involved with the Clean Water Tour as a community outreach program for the Idaho Steelheads hockey club, and we'll encourage our players, fans and sponsors to get behind the clean water message", said John Cunningham, CEO of the Grove Hotel and Century Link Arena (owner of the Idaho Steelheads). The Steelheads and Century Link Arena will provide advertising support the Tour through game promotions, signage, broadcast, and social media promotions.

Dirty Water is Everywhere

Dirty water is not just a problem for third world countries. Threats to water tables and coastlines have no geographical boundaries and potentially affect everyone on the planet. "We all take clean water for granted, yet there a millions of people forced to accept the deadly risks of drinking dirty water on a daily basis", said Lakey Peterson, one of the youngest females to ever win a U.S. Open Surfing championship. "Lakey and I recognize a need for leadership for clean water awareness, especially with the younger generation," added Haddon Cord.

About the Clean Water Tour

Co-founded by Haddon Cord and Lakey Peterson, the Clean Water TourTM is an integrated music and film tour that also curates an online membership community ("The Watering Hole") that connects people, brands and causes around the globe with shared interests in clean water causes and issues.

The purpose of the Clean Water Tour is to:
— raise awareness for clean drinking water causes.
— raise awareness for clean ocean coastline causes.
— provide a membership community for teens and parents to learn, grow and experience contribution.

Website: http://www.cleanwatertour.com
Facebook: http://www.facebook.com/cleanwatertour
Twitter: http://www.twitter.com/cleanwatertour

The Genesis of the Clean Water Tour

Last June, Lakey and Haddon teamed up as invited guests at a non-profit music & film benefit concert event held at the Lobero Theatre in Santa Barbara, California. The event was very successful and the non-profit generated enough funds to install a clean drinking system for a small village in Honduras with no clean drinking water. Haddon and Lakey were part of the team that installed the system. Both girls were so inspired by their full-circle experience, that they wanted to figure out a way to do more, which led to the concept of the Clean Water Tour.
About Haddon Cord

Singer/songwriter Haddon Cord was born and raised in Boise, Idaho and went to high school in Santa Barbara, CA. Haddon has always dreamed of being an entertainer and draws inspiration from artists like Sheryl Crow and Madonna. Haddon allures audiences with her flirtatious performances featuring her original material and covers. Her natural angelic tone is accented by a subtle country twang, contributing to Haddon' s music style she calls "Coastal Pop Americana". Haddon's live shows lead audiences on a roller coaster of emotions, weaving uptempo rock anthems and heartfelt ballads. She and her band regularly play shows on the central coast, and has played fairs, festivals and venues such as The Lobero Theater, Hard Rock, Viper Room, The Mint and the Sunset Marquis. Haddon has become known for her charitable work with clean water that is an important part of her message and music inspiration. She also frequently visits Children's hospitals and schools where she sings and signs CD's. Haddon is launching her "LIVE IT WELL" brand which stands for personal contribution and empowerment.

Website: http://www.haddoncord.com Facebook: http://www.facebook.com/haddoncord
Twitter: http://www.twitter.com/haddoncord

About Lakey Peterson

Lakey Peterson is one of the worlds leading female surfers known for her progressive aerial maneuvers, athletic force and rise through the ranks at a young age. Dubbed "Lakey Surf Legend" at age five and the daughter of a national swimming champion, it was no surprise that by age 11 Lakey was surfing competitively. From age 12 Lakey won multiple NSSA titles and at age 14 she won the NSSA Open Women's Title by performing the first-ever female aerial maneuver in competition. She went on to defend her title in 2010 and was named the 2010-11 ASP North American Regional Champion for the women's and junior women's division. At 16 Lakey had the chance to compete as a wild card entry in the 2011 U.S. Open Of Surfing (a Women's World Tour event) where she placed runner-up in the biggest surf event in the world. Lakey completed her 2011 season by winning every event in the North American Junior Pro series. Now in her Rookie Year as part of the official ASP Women' s World Tour, she has yet again proved herself a force to be reckoned with, winning the 2012 U.S. Open of Surfing in August. Lakey is ranked No. 7 in the world.

Lakey's interests not only lie with surfing. She is an all round athlete and deeply committed philanthropist connected to several non-profits that serve the greater good of humanity and the environment. She has raised funds and worked hands on in the implementation of water wells in 3rd world countries, she sits on the Advisory Board for Ocean Lovers Collective and is a spokesperson the SCA (Student Conservation Association), which is the largest volunteer organization for students in high school and college, to help keep our national parks and trails pristine.

Website: http://www.lakeypeterson.com
Facebook: http://www.facebook.com/lakeypeterson
Twitter: http://www.twitter.com/lakeypeterson

Photos available on request.

Co-founded by Haddon Cord and Lakey Peterson, the Clean Water TourTM is an integrated music and film tour that also curates an online membership community ("The Watering Hole") that connects people, brands and causes around the globe with shared interests in clean water causes and issues. For further information, please contact us at pia@cleanwatertour.com or biz@cleanwatertour.com

Press Contact: Pia Dorer pia@cleanwatertour.com (805)618-1540
Business Development: biz@cleanwatertour.com (805)722-4711
Website: http://www.cleanwatertour.com