Fashion Brands Can Turn to SGS for Help With Expansion Into New International Markets
This move into Asian markets has become ever more important as US and European brands have sought to compensate for less favourable currency exchange conditions and weaker wholesale markets, both impairing brand revenue growth and both the result of the present economic downturn.
The extent of these currency fluctuations can be highlighted by considering that were the cost of a product to have remained stable at 100 units of currency, due to recent financial market fluctuations it would be valued at 101 units of currency in Japan, 112 units of currency in China and ...








