Battle to Enforce Trademark Wax Seal on Liquor Bottles Finally Ends
Copying a single aspect of another company's packaging - even if the companies are not in direct competition with one another - may violate federal trademark laws. That difficult lesson comes courtesy of a recent court decision (Maker's Mark Distillery Inc., v. Diageo North American, Inc., et. al, 2010 WL 1407325 (W.D.Ky.) from the United States District Court for the Western District of Kentucky.
The case arose out of the adoption of the distinctive red wax seal used by Maker's Mark, a distiller of bourbon, by the makers of Cuervo tequila. Although no one is going to ...

