Reward Programs Remain Integral to Success of a U.S. Credit Card Market in Flux, reports Packaged Facts
While the credit card industry has suffered from significant account attrition and in some cases decreased spend per card since the recession, rewards programs continue to be integral to the market's success, according to Rewards Cards in the U.S., 3rd Edition by market research publisher Packaged Facts. Rewards remain a cornerstone of American Express and Discover, while among some of the biggest card issuers in the country, Visa- and MasterCard-branded rewards programs are either being refreshed or are being brought to market for the first time.
"The recession has ...