Financial incentive encourages healthiness: why isn't it used more often?
Move more, quit smoking, lose weight: great resolutions, hard to keep. But does it get easier if there is a financial incentive in return? According to research by Radboud University and others, it can be an effective tool, although there are still some obstacles. They presented their findings this week in Economisch Statistische Berichten (ESB).
Some lifestyle interventions are more effective than others, but in general, financial incentives are a ‘powerful tool to help reduce health inequalities in the Netherlands’, says Koen van der Swaluw of Radboud University. Despite knowing more and more about the effectiveness of financial incentives to promote ...









