CEO Sam Lehrer Offers Tips for Presenting to the Modern Investor

PHILADELPHIA, PA, May 06, 2013

As the American economy recovers, many new businesses are looking for investors to finance lofty development projects, but according to entrepreneur Sam Lehrer, today's presenter has to make a strong case for his or her business. A recent article from Entrepreneur discusses some of the important elements that entrepreneurs must consider in order to gain recognition--and more importantly, financing--from prospective investors. Sam Lehrer, CEO of the Laser Outlet, comments on these strategies, and notes that some investor pitches should be handled in the same way that a sales associate would approach a client.

According to Entrepreneur, a professional making a pitch to investors must not only plan, but must also research. In addition to structuring a pitch in a solid fashion, the article suggests, "...you'd better know your audience. Find out which industries they like to invest in and research the companies in which they've already taken an interest. AngelList is a great source to find this information, as it provides investors' portfolios, how much they invest in per year and what they're looking to invest in. If you aren't a match for the investor, don't waste their time. Also, it can't hurt to reach out to startups in their portfolio and see if they could share any advice for pitching."

For Sam Lehrer, this point is critical--he comments, "Just like a sales professional must understand the needs and restraints of his or her customer, an entrepreneur must be aware of what capacities an investor is willing to work in. Not only will research and planning help a business owner know what confines to work in, but it will allow the individual to maximize their presentation to appeal to the investor."

Although the Entrepreneur article emphasizes the importance of focusing on simplicity, setting-up early, practicing ahead of time and planning, Sam Lehrer notes that it is essential that the presenter not become too far removed from the actual goal. "It is important to plan and strategize before making a pitch to investors--just as any sales professional would. While investors appreciate and recognize all efforts made to prepare for the presentation, they will also be looking for confidence--and that is a point that must always be acknowledged. Presenters should plan their pitches in terms of financing and growth, but in regard to their company, they should know it inside and out. If you are comfortable with your business, its visions and products, investors will be more receptive to your overall presentation and be more likely to consider the financial aspects at hand," Sam Lehrer concludes.

ABOUT:

Sam Lehrer has a long and distinguished track record in the medical sales profession; currently, he serves as the CEO of The Laser Outlet, a company that offers low-cost repair and maintenance work on medical lasers. Additionally, the company provides healthcare professionals with re-certified and refurbished lasers. The company's client base includes healthcare professionals in a range of fields, including cosmetic surgery. Lehrer is also a devoted philanthropist and a renowned community business leader.

Website: http://samuellehrer.net