Greenomics 2010 to Urge Business Leaders to Consider Clean Production

AMMAN, JORDAN, November 03, 2010

Greenomics 2010, a conference jointly hosted by the UAE Ministry of Environment and Water (MoEW), leading technology innovator in consumer electronics, LG Electronics and the United Nations Industrial Development Organisation (UNIDO) is set to urge UAE business leaders to adopt more sustainable practices in their production of goods and services.
Garnering insights and case histories from more than a dozen experts and industry leaders, the conference will focus on the concept of 'clean production' and how sustainability changes do not have to affect a company's bottom-line and in many cases, actually has a positive impact.
From a UAE perspective, the event will be supported by leading business heads who will share how their adoption of international conventions, standards and local laws associated with the environment have worked to increase productivity and reduce their ecological footprint.
Mr. Mohammed Al Ghurair, Managing Director of Masafi and an eminent member of the local business community, Mr. Hassan Omar, General Manager of Ducab, Mr. Steven Pratt, Regional Manager of InterfaceFlor and Secretary of the Board for the Emirates Green Building Council and Mr. Simon Major and Shabbir Nullwala of Al Gurg Paints will share how their business initiatives have helped to shape environmentally conscious business models for the region.
"This conference is the perfect platform to open up discussion about a topic that we can no longer afford to avoid. The practice of clean production in manufacturing organisations is imperative to business growth and sustainability both in short and long term strategic planning," said Mr. Major.

The high profile event will also see participation from leading international authorities in clean production who will look to review environmental trends and discuss key business and economic models while showcasing best practices and guidelines for policy making.
Promoting and accelerating economical development through the adoption of competitive and environmentally sustainable practices in industry, UNIDO will be present through the participation of two of its key thought leaders in clean production. Dr. Azza Morssy, Senior Industrial Development Officer and Mr. Ali Abo Senam, Project Manager and Deputy of Egypt National Cleaner Production Centre who will share the long-term vision, business plans and mid-term programme frameworks devised by UNIDO.
"This event marks the success of our ultimate goal, which is to see governments and businesses harmonise efforts to power through responsible green management. The adoption of initiatives such as cleaner production and the transfer of Environmentally Sound Technologies (ESTs) will significantly improve and sustain the balance of our delicate eco-systems," commented Dr. Azza Morssy.

Beverly Thorpe, Co-Founder of Clean Production Action, an advocacy non-profit organisation that designs and delivers solutions that promote the adoption of green initiatives and product eco-design amongst other practices, will introduce best practice policies and strategies around the implementation of clean production.
Having been invited as guest lecturer by more than 60 Universities around the world and supported by over 300 organisations in the implementation of clean production, Dr. Donald Huisingh, Senior Scientist in the Sustainable Development Center for Clean Production and Clean Technology from the University of Tennessee, USA, will add weight to the discussion by looking at Sustainable Development and Green Economics.
"Year on year, the success of these conferences is sealed by the calibre of speakers who partake in these open discussions that are key in advancing the region's commitment to essential environmental practices," said the Managing Director of LG Electronics Levant, Mr. Kevin Cha. "Initiatives such as clean production drive businesses to truly evaluate their environmental protection efforts and recognise that eco-friendliness is a vital part of product development, manufacturing and distribution."

Maha Al-Rawashdeh
Fax: 009625660541
Telephone: 0096265660542