WASHINGTON, DC, January 22, 2011 (Press-News.org) As the digital healthcare information space becomes more crowded, easy access and "searchability" are the key ingredients to successful communication that are often missing.
To showcase easy-to-implement tools and functions, Jones Public Affairs, Inc. redesigned its own site to incorporate the latest in digital media tactics. The website - http://www.jonespublicaffairs.com - features dynamic and search engine friendly content. Built and refined through cutting-edge eye tracking technology and research, the resulting site is not only fully integrated with social media platforms, but also compatible with mobile devices.
"Digital and social media channels are an integral part of any communications plan," said Carrie Jones, principal and managing director of JPA. "Our new website highlights each of the touch points necessary for health communications to be effective online."
Some of these highlights include:
• Full SEO optimization - the site drives traffic through complete keyword integration and maximum content-sync
• User-driven architecture - the site structure was refined through a series of eye-tracking studies, which track the natural eye movements of test users
• Usability plus - it was designed for mobile and tablet device compatibility by using short content boxes—which allows users to display content easily—plus the site applies advanced content tagging for seamless, user-driven content population
• Section 508 and W3C WCAG 2.0 compliant - based on new federal recommendations, the website is accessible for people with disabilities
• Fully integrated with social media - all parts of the site can be instantly shared, including the new JPA Insider Blog and the agency's Inside the Influence newsletter
"The days where you could put your information onto a website, optimize it for search engines and have people bookmark it and come back, are long over," said Kathy Wahlbin, senior vice president of digital and social media at JPA. "With the overabundance of digital information and online platforms, leveraging the right online influencers and engaging consumers in interactive, personalized communications is key to capturing that attention and communicating your message to the people you want to reach."
For visitors looking to learn more about JPA, the new website also features a video that explains the agency's specialty - influencer relations. This comprehensive three-minute video provides an overview of JPA and the five key domains of influencer relations: media, digital and social media, advocacy, key opinion leaders and policy and government.
Jones Public Affairs offers a full range of services, including media relations, digital media, advocacy relations, medical relations and policy outreach.
About Jones Public Affairs, Inc.
As one of the fastest growing healthcare communications companies, Jones Public Affairs applies the power of influencer relations to reach the stakeholders who drive change. JPA is a woman-owned agency with a track record for designing and implementing strategic, results-focused campaigns for non-profit, pharmaceutical and government clients. More information about JPA can be found at http://www.jonespublicaffairs.com
New 'Rules' and Technologies Should Guide Healthcare Website Design
Health communications agency showcases cross-platform usability with Sec. 508 compliance.
2011-01-22
ELSE PRESS RELEASES FROM THIS DATE:
mindSHIFT Named as a Top Tech Employer and One of the Largest Systems Integrators in the Greater Philadelphia Area
2011-01-22
mindSHIFT Technologies, the largest provider of IT and cloud services, with offices in Bucks County, Pennsylvania, today announced that it has been ranked by the Philadelphia Business Journal as #24 on their list of Top Technology Providers and #12 on their list of Largest Systems Integrators.
Both lists were published in the January 14, 2011 issue of the Philadelphia Business Journal and ranked companies based on the number of local employees. mindSHIFT has a strong technology base in the greater Philadelphia area, employing 60+ people in its Langhorne facility. Focused ...
USA Dry Van Logistics (formerly known as USA Logistics Carriers) Announces New VP of Fleet
2011-01-22
USA Dry Van Logistics LLC, a national provider of asset based transportation and third party logistics specializing in cross-border shipments between Mexico and the United States, today announced the appointment of James Cade as its new Vice President of Fleet.
Cade joins the company with over 30 years' experience in maintenance, purchasing and safety. Prior to USA, he was Director of Maintenance at Service Master, Executive VP Maintenance & Purchasing for Arrow Trucking, and VP Maintenance at Ryder Systems.
"Jim's expertise in supporting large fleets is an essential ...
NextLot's Online Webcasting of Auctions Leads to Higher Prices
2011-01-22
More and more auctioneers are finding that offering live online webcasts for auctions has the power to bring more bids and higher prices. However, it is not just the use of any webcast platform that is leading to such successful results; it is the use of NextLot's unique platform that is making the difference.
NextLot's online webcast platform allows auctioneers to broadcast their auctions with both real-time audio and video, providing online bidders with an experience that feels as though they are attending each event in person. This easy to use platform has not only ...
DBF Editor gives you full control over the DBF files.
2011-01-22
DBF Editor gives you full control over the DBF files, allowing to make necessary changes to them right in the process of viewing, restore corrupt databases and directly edit the file headers with the built-in hexadecimal editor. Other features include the ability to simultaneously work with multiple files, powerful filtering capabilities, sorting, creation of new DBF files, search and replace functions, support for ANSI and OEM character sets, built-in calculator with ability to substitute field names with their values, customizable field headers, ability to append information ...
Royal Farms Coming to New Student Housing Complex, "The Varsity," in College Park
2011-01-22
The new luxury student housing complex, The Varsity, announced today that the Baltimore-based convenience store chain Royal Farms will open a store in the street level of the building.
Royal Farms has 136 stores in the mid-Atlantic. The new store in College Park, Md. will be the first to open in the area. The store will be open 24-hours a day and will offer take-out breakfast sandwiches, subs, wraps, and fresh brewed coffee. The store will also feature Royal Farms signature take-out chicken.
"We thought this was a great opportunity to have a presence on a college ...
The Entrepreneur's Source and AdviCoach Named to the 2011 AllBusiness "AllStar Franchise" Rankings
2011-01-22
AllBusiness has named FranchisEsource Brands International's (FSBI) The Entrepreneur's Source and AdviCoach to its third annual "AllStar Franchise" rankings. The comprehensive listing spotlights the nation's top 300 franchise companies.
The Entrepreneur's Source, North America's leading career and franchise business coaching company ranks No. 78 this year, up from No. 151 in 2010. Jumping more than 100 spots to No. 150 from No. 256 in 2010, AdviCoach is a rapidly expanding business coaching franchise dedicated to helping and motivating small to mid-sized business owners ...
The American Institute of Renewable Energy (AIRE) is Hosting a Free Solar Seminar This Saturday
2011-01-22
The American Institute of Renewable Energy (AIRE) is offering a free solar seminar on Saturday, January 22nd, 2011. The seminar is entitled FR-101: Solar Training: Free Solar Seminar. Its attendees will learn about the renewable energy and solar energy technical aspects, careers, job markets, solar training, weatherization training, solar certifications, government policies, the American Recovery and Grant Program under the Reinvestment Act (ARRA) 2009, and the Workforce Investment Act (WIA).
In order to attend this seminar, one must preregister to save a seat since ...
Stylish, Tangle-Free Zipbuds by DGA Zips onto Shelves of Urban Outfitters Retailers Nationwide
2011-01-22
Zipbuds by Digital Group Audio (DGA), developer and manufacturer of innovative, high quality audio/video products and best known for "Perfecting Portable Sound", rocks and rolls its way into Urban Outfitters, the Philadelphia-based retailer of vintage, bohemian, retro, kitschy, and humorous apparel and house wares brands. Zipbuds are the first earbud system to incorporate tangle-resistant, zipper-integrated, braided nylon cabling with unrivaled sound quality and noise isolating ear tips.
Zipbuds are the perfect earbud system for on-the-go listening, whether exercising ...
Premier Indoor Air Quality Franchisor Reveals Record Growth Amid Tough Economic Times
2011-01-22
Through the turbulent economic conditions of the past two years, many businesses have struggled but AdvantaClean, a national franchise company specializing in indoor air quality, disaster restoration and mold remediation, is a remarkable exception.
For the second consecutive year, AdvantaClean doubled its number of franchised locations, as the Company opened new franchises in 18 different states. Since 2008, the number of franchises system wide has grown by nearly 400 percent.
In 2010, strong growth and rapid expansion helped AdvantaClean land on Entrepreneur Magazine's ...
Ebuyer Launches Friday Price Drop
2011-01-22
Ebuyer.com is launching a weekly price drop this Friday, which will give customers the chance to buy products at potentially, zero cost.
Yes, the price drop, which the online electricals retailer has already trialled, will comprise approximately 30 products across its outlet store. Starting at 11am on Friday, the price of these products will drop by a certain amount every few minutes and the popularity of that product will obviously determine its eventual buying price.
Ebuyer's Managing Director, Armando Sanchez, said: "In its trial last week, the price drop created ...
LAST 30 PRESS RELEASES:
Breaking free from dependence on rare resources! A domestic high-performance permanent magnet emerges!
Symptoms of long-COVID can last up to two years after infection with COVID-19
Violence is forcing women in Northern Ireland into homelessness, finds new report
Latin American intensivists denounce economic and cultural inequities in the global scientific publishing system
Older adults might be more resistant to bird flu infections than children, Penn research finds
Dramatic increase in research funding needed to counter productivity slowdown in farming
How chemistry and force etch mysterious spiral patterns on solid surfaces
Unraveling the mysteries of polycystic kidney disease
Mother’s high-fat diet can cause liver stress in fetus, study shows
Weighing in on a Mars water debate
Researchers ‘seq’ and find a way to make pig retinal cells to advance eye treatments
Re-purposed FDA-approved drug could help treat high-grade glioma
Understanding gamma rays in our universe through StarBurst
Study highlights noninvasive hearing aid
NASA taps UTA to shape future of autonomous aviation
Mutations disrupt touch-based learning, study finds
Misha lived in zoos, but the elephant’s tooth enamel helps reconstruct wildlife migrations
Eat better, breathe easier? Research points to link between diet, lung cancer
Mesozoic mammals had uniform dark fur
Wartime destruction of Kakhovka Dam in Ukraine has long-term environmental consequences
NIH’s flat 15% funding policy is misguided and damaging
AI reveals new insights into the flow of Antarctic ice
Scientists solve decades-long Parkinson’s mystery
Spinning, twisted light could power next-generation electronics
A planetary boundary for geological resources: Limits of regional water availability
Astronomy’s dirty window to space
New study reveals young, active patients who have total knee replacements are unlikely to need revision surgery in their lifetime
Thinking outside the box: Uncovering a novel approach to brainwave monitoring
Combination immunotherapy before surgery may increase survival in people with head and neck cancer
MIT engineers turn skin cells directly into neurons for cell therapy
[Press-News.org] New 'Rules' and Technologies Should Guide Healthcare Website DesignHealth communications agency showcases cross-platform usability with Sec. 508 compliance.