Apollo Business Development Announces Its Upcoming Web Seminar Curriculum For Lawyers

SOUTH BEND, IN, February 09, 2011

Apollo Business Development announces its upcoming Web Seminar curriculum for lawyers.

*Crafting Your Personal Marketing Plan for 2011
Wednesday, February 9, 2011; 1 PM - 2:15 PM Eastern time.

In this session, begin to Think and Act like other Rainmakers. The key is to develop a personal marketing program, a blueprint for getting new business on a a systematic and disciplined basis. If you think like a rainmaker, take the same actions each day and build your skills over time - then you will start to produce the same results...
~Do you have a roadmap for the actions you need to take to grow your business significantly?
~Do you find ways to market yourself systematically to build up business?
~Do you waste time by pursuing marketing that doesn't work, such as networking with total strangers?
~Do you know how to build and mobilize the assets you have...your clients, allies, and your professional network?

Register at http://www.sagelawmarketing.com/webseminar60.htm#register

Taught by marketing experts Larry Bodine and Michael G. Cummings, attendees of this LIVE Web conference will learn what the rainmakers know about getting new business, and the make-or-break steps that the Best take, the steps that can also generate a record-breaking year for you in 2011.

*Developing Your Personal Marketing Plan - for Associates
February 24, 2011; 1PM - 2:30 PM Eastern time

Register here: http://www.sagelawmarketing.com/webseminar61.htm#register

The seminar covers the steps that an associate should take, steps that lead to success, together with illustrative case studies:

Step 1: Find Your Niche
Marketing Case Study 1: Targeting Human Resource Directors at Mid-Sized Firms

Step 2: Recruit Allies and Co-Market
Marketing Case Study 2: Building a Practice Focused on Women Entrepreneurs

Step 3: Team with Partners and Sell Work
Marketing Case Study 3: Landing a Large New Client as a Team

Step 4: Build Your Personal Reputation
Marketing Case Study 4: Becoming a Local Celebrity

Step 5: Be a Marketing Innovator
Marketing Case Study 5: Using Technology to Grow a Nationwide Reputation

Step 6: Putting Your Own Plan in Place
Exercise: Develop Your Personal Marketing Plan

Don't Miss Out...In this timely seminar, we discuss how you can start becoming a rainmaker in the years ahead.

*Generating New Business in Today's Social Media Landscape
March 17, 2011; 1PM - 2:15 AM Eastern

Have you been using social media more and profiting less? Now online business development experts Larry Bodine, Esq. and Ari Kaplan, Esq. team up in a not-to-be missed program on a totally new way to use social media to generate new work and increased revenue. If you've been at a loss on how to make the most of Twitter, Facebook, LinkedIn and the dozens of online media -- you'll get clear-cut and practical answers in this program, with specific examples to back them up.

Register at http://bit.ly/gt5BRQ

Social media is the hottest part of the Internet from a marketing and business development perspective. Law firms big and small are pinning their hopes on its huge potential for engaging clients and propagating messages.
On LinkedIn, 3% of the profiles are lawyers, equaling 2,250,000 attorneys! Facebook has 500,000,000 users, including 195,000 law firms. YouTube videos were viewed 700,000,000,000 times in 2010. Twitter transmits 65,000,000 tweets per day. The numbers are overwhelming.

*How to Protect Your Medical Practice and Make it More Profitable in Today's Volatile Climate
April 13, 2011; 4PM - 5PM Eastern

Register here: http://www.pbdi.org/pages/cceventform.asp?EventID=259

2011 promises to show a significant increase in the number of fraud and disciplinary investigations conducted by third party payers and state and federal agencies against physicians. Moreover, with physician reimbursement declining and the cost of doing business only increasing, physician practices are experiencing unprecedented financial hardships. This program, sponsored by the Fairfield County Medical Association, will address how to effectively respond to such investigations and provide an overview of the various business arrangements physicians can consider to enhance their ability to practice.

*Increasing Profitability Through Process Management
April 14, 2011; 1PM - 2:15 PM Eastern

Register here: http://www.pbdi.org/pages/cceventform.asp?EventID=257

Process management must come before project management. Many firms have jumped to project management to budget for one-off help with tightly managing projects (such as litigation or alternative fee structures). "They now realize that process improvement should take place first," MacDonagh said. That way, the deliverable received by the client is consistent. Wastes -- like time, cost and undesirable variation are reduced or removed from the process. As a result clients receive a higher level of value and reward the firm with new business.

Once the process is improved, the projects can be better managed, we can produce more at a lower cost of production while improving client satisfaction, and increase profits significantly. For example, lawyers who record their time immediately spent 8.25 hours per month doing so. In contrast, lawyers who record their time once per month spend 17.5 hours doing so, and miss many billable hours.

*The Managing Partner's View of Business Development
April 15, 2011; 1PM - 2:15 PM

Register here: http://www.pbdi.org/pages/cceventform.asp?EventID=258

Marketing Partner of the Year Mark Long is back for a return visit after his first presentation on "How the Marketing Partner of the Year Doubled His Firm's Revenues." This time, Mr. Long describes how lawyers should originate new files and clients -- from the Managing Partner's perspective.