More Brides-To-Be On The Operating Table

ESSEX, ON, July 22, 2012

The new wedding trend for brides-to-be is plastic surgery. Hairdressers and makeup artists are still in demand to make the bride look flawless on her wedding day. However, cosmetic surgeons find that their customer base is being broadened by the increasing number of brides seeking plastic surgery before their big day.

There is a recent survey showing that about 10% of the brides are including liposuction or rhinoplasty in their wedding planning. Before they have their makeup done, they visit their surgeons and have a consultation. The set of prenuptial procedures is even dubbed "bridalplasty" similar to the TV series.

"We have seen a 13 per cent rise year-on-year in bookings for pre-wedding surgical treatments,"says Riccardo Frati, consultant plastic surgeon at the Harley Medical Group, adding that the most popular techniques are liposuction and breast augmentation.

Dr Gary Motykie of http://faceliftofbeverlyhills.com/ agrees and he said "I have experienced this first hand when women come for consultations and worry about how their wedding pictures would turn out". Botox and facial fillers are also some of the procedures that women consider before they put on their wedding gowns.

For Eneshia Prescott, 28, her wedding last year to Andy, a 27-year-old soldier, simply wouldn't have been as perfect without her new bust.

"Walking up the aisle seven months later, I had never felt so confident. We had a military church wedding in North Yorkshire, and it was the best day of my life. It would still have been amazing if I hadn't had the surgery, but I wouldn't have felt so good about myself."

"This is a very sad trend and one we should be concerned about," says Dr Baljit Rana, a Chartered Psychologist at Birmingham City University. "However, it's not surprising. Celebrity culture promotes a message of perfection. It's little wonder that brides, who face spending a day posing for photos they will keep forever, are feeling such pressure to look perfect they will go under the knife to achieve it."

But for Eneshia, she is still happy with her breasts. "The best thing is that even though the wedding's over and the dress put away, I still have my breasts," she says. "They have given me such confidence."

While most of these women go for invasive plastic surgery, there are others who opt for less invasive procedures such as laser lipo, botox and filler injections.

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