Hip Hop Heavy Weights and Ready Set Impact, A Global Music Production Company Team Up to Save Lives... Will You Rap-It-Up?
The music production team of Ready Set Impact launches a new branded mixtape on August 16th with hip hop heavy weights like Jadakiss, Wale, 2Chainz, Sammie and Rashida to promote the 14th annual Rap-It-Up campaign.
WASHINGTON, DC, August 18, 2012
The Rap-It-Up campaign brings awareness to the seriousness of the HIV/AIDS epidemic and educates young adults across America. Through public service announcements, forums, concerts, a toll-free hotline, and much more, Rap-It-Up gives individuals the tools necessary to take a stand in their life and community to help stop the spread of HIV/AIDS.The Rap-It-Up College Tour will include the release of the branded mixtape presented by TV/Radio personality Jeannie Jones and music producer Nate Jolley of the global media firm, Ready Set Impact. The BET Rap-It-Up mixtape is available now for preview now and will be available for full download August 16th via http://www.ReadySetImpact.com and BET Promotions. Jeannie Jones produced the mixtape to inspire the young adults who take part in Rap-It-Up to continue to make a difference. "Music continues to be a universal language that touches people around the world. If my partner and I can produce a music project that motivates people to choose to LOVE and LIVE by living a healthier lifestyle, then it's a job done well," Jones said.
According to the Centers for Disease Control and Prevention, every 9.5 minutes someone in the United States is infected with HIV. More than 1 million Americans are living with HIV today, and 1 out of every 5 individuals with HIV does not know he or she has it. Young adults account for 39 percent of new HIV cases every year. Every 9.5 minutes someone in the United States is infected with HIV, a completely preventable disease. With HIV/AIDS being one of the leading causes of preventable death among African American communities, Rap-It-Up works with young adults ages 18-30 across the United States to spread their message and stressing the importance of getting tested for HIV annually, being informed, and talking openly with your partner, family, and friends.
For more information on the Rap-It-Up campaign or to learn how to get involved, visit http://www.RapItUpPresents.com, or contact Traci Allen at 202.216.0660 or email tallen[at]traciallen.com.
ABOUT RAP-IT-UP
Since 1998, the Kaiser Family Foundation and BET Networks have partnered on an extensive public education campaign to inform young people about sexual health issues, including HIV/AIDS and other sexually-transmitted diseases. The partnership includes special programming, public service advertisements, online content on bet.com, and a free resource and referral service. The campaign has received numerous awards, including 10 Cable Positive POP Awards, a 2005 NAACP Image Award Nomination for "Walking on Sunshine", 3 Emmy nominations for Best National Public Service Announcements, and many more.
ABOUT READY SET IMPACT
Ready Set Impact is a multimedia company based in Washington, D.C. that provides marketing and production services for musicians and entertainment brands around the globe. Ready Set Impact was founded by Jeannie Jones, radio/TV personality, actress, and media guru, who has worked with companies such as CBS Radio, VH1, and Apple, and Nate Jolley, multi-instrumentalist, composer, and producer for artists such as John Legend, Ron Carter, and James Moody.