Kroger Partners With The Pink Pumpkin Patch Foundation To Raise Funds For Breast Cancer Research

RALEIGH, NC, October 19, 2012 (Press-News.org) The Kroger Co. (http://www.kroger.com/), the nation's largest traditional grocery retailer with 16 stores throughout the Triangle and North Carolina, has announced that its stores will be selling Porcelain Doll Variety Pink Pumpkins in support of October's Breast Cancer Awareness month. These newly-grown pink pumpkins were established by the Pink Pumpkin Patch Foundation, which was created to aid in the fight against breast cancer research. Participating pumpkin growers have committed to giving a percentage of their proceeds from each pumpkin sold this year to organizations involved in breast cancer research. The Pink Pumpkin Patch Foundation will oversee the research contributions and will ensure that all funds go directly to reputable organizations where the highest percentage of dollars is spent on research efforts.

The pink pumpkins will come from growers across the United States, including three from North Carolina - Travis Nix of Hendersonville, Bottomley Evergreens and Farms of Ennice and Andrews Tree Farms of Sparta.

QUOTES:
"As a company, we are always looking for ways to support our community and the initiatives that our most important to our customers and employees," said Carl York, advertising & public relations manager for Kroger's mid-Atlantic marketing region. "Partnering with the Pink Pumpkin Patch Foundation is a unique effort where we can make a difference in the fight against breast cancer. While the pink pumpkins will provide a unique fall decor to families this year, the more important focus is that with every pumpkin sold, another dollar is added to benefit organizations and researchers who are actively seeking a cure for breast cancer."

ABOUT KROGER:
Kroger, the nation's largest traditional grocery retailer, has 16 stores throughout the Triangle and North Carolina, including Apex (1), Cary (1), Garner (1), Fuquay-Varina (1), Raleigh (6) and Durham (6). Headquartered in Cincinnati, the company employs more than 338,000 associates who serve customers in 2,439 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry's, King Soopers, QFC, Ralphs and Smith's. The company also operates 788 convenience stores, 361 fine jewelry stores, 1,046 supermarket fuel centers and 40 food processing plants in the United States. Kroger focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local organizations in the communities it serves. For more information, please visit http://www.kroger.com.

Erin Smith
MMI Public Relations
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Erin@mmipublicrelations.com
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