Introducing IceTM - Britain's newest loyalty concept, at www.myice.com

LONDON, ENGLAND, October 20, 2010

As a key member of the blogging community, Ice values your opinion - hence why we're getting in touch. We'd love you to take a look at http://www.myice.com and tell us what you think about our new loyalty concept. Though the website is live, we haven't even launched it to consumers yet, so you are one of the first people to know about Ice. We'd be really keen to speak with you about how we could work together moving forward, as Ice embarks on its journey as one of Britain's most generous and flexible reward programmes.

Ice will give consumers extra money in their pockets at a time when they need it most. Household budgets can be tight and Ice firmly believes that consumers deserve to be well rewarded for making sustainable choices, offering access to its partners' latest prices, plus Ice credits on top.

Ice has been designed to reward consumers and businesses for joining the drive for sustainable living. Companies like Eurostar, Green & Blacks Direct, Green Tomato Cars, Eat Sleep Live, and a host of farm shops across Britain (to name just a few), have all signed up to offer their sustainable products and services to consumers through the Ice reward programme.

How it works is simple - consumers can collect and spend Ice credits online by visiting http://www.myice.com, over telephone or in-store with an Ice card. Ice credits are available for buying sustainable products and services from British businesses across multiple sectors, including food & drink, travel, home & garden, home energy, fashion & clothing, pets and gifts & treats. With no catches, Ice rewards customers with Ice credits that can be spent as soon as they appear in the customer's MyIce Account and can be mixed freely with cash or card payment.

Some background info for you:

- Ice's mission is to mitigate climate change via mass consumer purchase power.

- Anyone can join and it's free, no charges or fees. After registering at http://www.myice.com, consumers can start collecting and spending Ice straight away.

- Consumers don't need to collect a minimum number of Ice credits before spending them, one Ice credit can be spent as soon as it's in the MyIce Account and consumers don't have to spend over a certain amount before they will receive Ice.

- Every Ice credit is spent for the benefit of the environment. All partners have been handpicked for their environmental and ethical credentials.

- Ice credits do not expire - if customers do not use their Ice within three years, they will be spent on environmental initiatives.

- Each Ice credit is worth 1p, and Ice doubles the value of the first Ice credits you spend to 2p every time you shop with an Ice partner.

- Ice partners pay nothing unless they receive a sale. Ice manages all administration so partners get a low-cost, versatile rewards programme and targeted marketing channel to reach new, loyal customers.

How does Ice work?
To view a video demonstration explaining how to collect and spend Ice credits, please visit YouTube

Tell us what you think
We would welcome your feedback and look forward to hearing from you on the contact details below.

If you like Ice, please tell others and link to our website: http://www.myice.com

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Ice is an Eco Friendly Rewards Programme where you are rewarded for making environmental friendly purchases through various partners and network of retailers. Ice�s mission is to mitigate climate change via mass consumer purchase power. By changing small things we do and buy every day, together we can minimise harm to the environment, help mitigate climate change and preserve the ice caps.