DURANGO, CO, April 18, 2013 (Press-News.org) Mercury Payment Systems announced today that Nick Nayfack, director of product at Mercury, accepted a seat on the Electronic Transactions Association's (ETA) Mobile Payments Committee. In this role, Nayfack will develop best practices in mobile commerce with industry peers to enable merchants and consumers to navigate technological "ease-of-use."
"This is a formative effort from leaders across the payments industry to decide the direction of how the global flow of mobile commerce should be developed," said Nayfack. "We have a common problem in the mobile payment industry today - there are different merchant and consumer experiences for each mobile payment product and it's slowing adoption because developers don't have standards to develop to, merchants don't have a consistent workflow to train for and consumers are confused by too many choices."
Mercury designs and implements a "one-stop shop" experience for payment acceptance by retail and hospitality merchants by offering a multitude of new and traditional payment products, software and services all focused on small business solutions for "Main Street." Emphasizing exemplary service, Mercury offers simplicity to businesses seeking to provide customers with the latest technology conveniences while reducing time at the terminal and capturing important customer data.
The 2013 ETA Annual Meeting & Expo will take place April 30 - May 2 in New Orleans. This industry conference is a major networking event for the payments industry and Mercury looks forward to exhibiting at the event.
"Nick is a long-standing contributor to the mobile community. He was a key player in standardizing business practices that drove the US telecom ecosystem. He is uniquely qualified to help provide this direction again for payments," said John Berkley, senior vice president of product at Mercury. "ETA is an event we are willing to make an investment in because we want to help the industry move forward by creating a clear business value to merchants, dealers and developers."
About Mercury
Mercury (Mercury Payment Systems, LLC) is one of the fastest-growing payment processing and revenue solutions companies in North America. Mercury is a trusted, award-winning channel partner to over 500 point-of-sale (POS) Independent Software Vendors and 2,500 POS Value Added Resellers, delivering secure and reliable integrated payments and visionary technology leadership to the industry. Mercury is pioneering the "Social POS," empowering its merchants to identify, acquire and retain customers through unique engagement and closed-loop measurement in addition to innovative products like MercuryLoyalty - the industry's first card-less loyalty solution that integrates mobile and social technology into point-of-sale (POS) systems. For additional information on Mercury, please visit http://www.mercurypay.com or follow on Twitter @mercurypay.
Mercury Leader Joins ETA Mobile Payments Committee
Nick Nayfack Developing Best Practices for Mobile Payments Industry
2013-04-18
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[Press-News.org] Mercury Leader Joins ETA Mobile Payments CommitteeNick Nayfack Developing Best Practices for Mobile Payments Industry