Neuroscientists identify 'chemical imprint of desire'
Hop in the car to meet your lover for dinner and a flood of dopamine— the same hormone underlying cravings for sugar, nicotine and cocaine — likely infuses your brain’s reward center, motivating you to brave the traffic to keep that unique bond alive. But if that dinner is with a mere work acquaintance, that flood might look more like a trickle, suggests new research by University of Colorado Boulder neuroscientists.
“What we have found, essentially, is a biological signature of desire that helps us explain why we want to be with some people more than other people,” said senior author Zoe Donaldson, associate professor ...









