Experts alarmed as free Barbies given to UK primary schools to teach social skills
Toy company Mattel has been criticised for “stealth marketing” after giving away free Barbie and Ken dolls to schools as part of a programme to teach empathy to children, finds an investigation published by The BMJ today.
Investigative journalist Hristio Boytchev reports that Mattell’s “Barbie School of Friendship” programme, in which free dolls are given for children to carry out role play exercises, has been rolled out to 700 schools across the UK, "with the potential to ...








