If you want change, tell a relevant story -- not just facts
Latin American women in Los Angeles County are twice as likely as white women to contract cervical cancer, according to the Los Angeles County Department of Public Health, and are significantly less likely to be educated about the causes of the disease or to be screened for it.
That needs to change, say USC researchers, who are finding ways to make it happen.
"Latinas are the ones most at risk and yet health communication campaigns still essentially target white women," said Sheila Murphy, professor at the USC Annenberg School for Communication and Journalism.
Murphy ...


