Following the recent Direct Marketing Association (DMA) Awards, it was concluded that direct marketing would be shifting from response to engagement. Success Corcaigh challenge this statement as the demand for proving the return on investment becomes more prominent. According to an article by Stephen Wilkinson, published on the Ashdown Group website, the DMA suggests that direct marketing shifts from response to engagement. James Neal, Managing Director of direct sales and marketing firm Success Corcaigh agrees that engagement with consumers is important and that this ...

BTS Asset Management, a tactical fixed income investment firm, has rolled out a new logo and refreshed websites. The new logo reflects the ongoing evolution of their brand serving advisors and their clients. Both the BTS Asset Management and BTS Funds websites have been updated as well. BTS Asset Management has applied a tactical approach to fixed income investing for more than 30 years. Their tactical approach intends to avoid major drawdowns and seeks steady returns over time. Their long-term track record speaks to the value of identifying "the right bond at ...

Vanessa Alfaro, Chief Executive Officer and President of Sonne Global Inc. has been recognized for exhibiting dedication, leadership and excellence in developing brands, marketing campaigns and licensing programs. Sonne Global Inc. is a marketing, licensing and branding company that excels in inventiveness, distinction, and high customer service. An expert in design, Ms. Alfaro attributes her success to her experience, devotion, persistence, and her faith in God. In the coming years, Ms. Alfaro anticipates developing and licensing more of her own designer brands. Ms. ...

John Rix, Director of AlixPartners, LLP, has been recognized for showing dedication, leadership and excellence in organizational development. Mr. Rix has more than 20 years of top management retail experience in the UK, Germany and Eastern Europe, and has been the director of AlixPartners, LLP since 2012. He is familiar with U.S. food and home retail, and has honed his expertise in retail strategy and organizational development. In his current position, he assists the Interprice Improvement Retail Team in various tailored services for retail companies and private equity ...

Dr. Allen Edward Goldenthal, Director of the Faculty of Health at the University of Macau, has been recognized by Worldwide Branding for showing dedication, leadership and excellence in his profession. The University of Macau is a biomedical university that provides the latest research into cancer treatments. Dr. Goldenthal is an expert in adoptive T-cell therapy, immunotherapy whereby a patient's autologous T-cells are expanded so they can respond to proscribed antigens and then infused back into the same patient's bloodstream to fight cancer. In this critical work ...

Wilson Estupiñán, Director of Fresh Foods at America's Food Basket, was recently named a VIP member of Worldwide Branding. This special distinction honors individuals who have shown exceptional commitment to achieving personal and professional success. With two decades of industry experience, Mr. Estupiñán has built an expertise in organization and structure. He is skilled in time management, business development and team building. In his current role of four years, Mr. Estupiñán's main duty is managing the chain of 37 supermarkets, based in New York, Connecticut and ...

Edutech Director, Principal Consultant and Trainer Sushil Chatterji has been recognized for showing dedication, leadership and excellence. Mr. Chatterji is an evangelist, advisor and trainer for governance of enterprise IT and enterprise architecture for business transformation. With more than 35 years of professional experience in Europe, the Middle East, and Southeast Asia, Mr. Chatterji advises his clients on organizational change and value management that is technology-enabled. His company, Edutech, provides advisory consulting and training services in Europe, the Middle ...

Sandra Leigh Savage, Writer, Published Author, Fashion Stylist/Illustrator, and Artist, was recently named a VIP member of Worldwide Branding. This special distinction honors individuals who have shown exceptional commitment to achieving personal and professional success. As a two-time suicide intent survivor and widow of a suicide victim, Sandra Leigh has made it her purpose to bring awareness and light to issues surrounding suicide prevention, including depression and mental illness. She has established herself as a self-employed writer, published author, and illustrator. ...

Empowerhouse Director Birgitte Jallov is internationally recognized for showing dedication, leadership and excellence in the use of communication for development and empowerment. Through her desire and determination to give a voice to those most in need in developing countries, Ms. Jallov established Empowerhouse "to meet the needs in and around development of sustainable community radio." For the last decade, she has served as the director of this communication for development initiative, providing solutions through the strategic and effective use of media ...

Pousada de Mong-Ha Director Helena Lo has been recognized for showing dedication, leadership and excellence in hospitality services. With an impressive 10 years of practiced experience in her field, Dr. Lo is uniquely positioned to oversee a wide range of tasks on behalf of Pousada de Mong-Ha - one of the training units of the Institute for Tourism Studies Macau, which provides hospitality services and training for future tourism professionals. Over the past two years, in her position as director, she has overseen the operations of the educational hotel and its development ...

Roger L. Miller, Director of Global Strategic Account Development and OEM Strategic Alliances, Sales & Marketing for Covidien, has been named a Worldwide Branding Professional of the Year in OEM Sales & Licensing. While inclusion in Worldwide Branding is an honor, only a small selection of members in each discipline are chosen for this distinction. These special honorees are distinguished based on their professional accomplishments, academic achievements, leadership abilities, years of service, and the credentials they have provided in association with their Worldwide ...

Gutter Helmet(R) by Harry Helmet(TM) , an installer of the most popular gutter protection system in North America, Gutter Helmet(R) , is encouraging homeowners to take proactive steps to reduce their heating bills this winter. "This winter season has seen over a thousand snowfall marks get shattered and more than four thousand daily record low temperatures set," says Del Thebaud, President and Owner of Gutter Helmet by Harry Helmet . "That means that people are making their home heating systems work harder and longer. So it's imperative that they make ...

American Total Protection (ATP Alarms) and Arbor Energy are excited to announce a strategic partnership between the two companies. Over the past three months executives from ATP Alarms and Arbor Energy have been working on ways to better serve their existing and future customer bases. As Rence Coassin from ATP Alarms explains, "Arbor Energy is much like our company American Total Protection in the sense that we are both family owned and headquarters in New Haven County with clients throughout the state. In addition, each company strives to separate itself from their ...

As today's business executives strive to manage vast amounts of electronic, scanned and faxed documents, mostly in the form of unstructured, text-based data, and resolve compliance, retention, security, fraud detection and other business issues faster, and with higher quality than ever before, Haystac, Inc. announces Haystac UIG360(TM). A highly flexible content intelligence software platform, UIG360(TM) can be quickly adapted to the way enterprise business managers, at all levels, manage, classify, analyze vast amounts of documents, emails and other, text-based content ...

Southern Petroleum Laboratories, Inc. offers crude oil testing that complies with the new standards of the DOT for crude oil transported by rail car in the U.S. As provided by the Department of Transportation in the Amended and Restated Emergency Restrictions/Prohibition Order issued on March 6, 2014 (Docket No. DOT-OST-2014-0025), shippers of crude oil in tank cars by rail are required to meet the stricter standards of testing and classification of hazardous materials. Effective immediately, the new analysis will ensure proper classification of crude oil and that the ...

Lemondo Entertainment, a premium apps and games development company, is pleased to announce the launch of its newest game, Pixel Hunter. The game features a hunter who must retrieve his weapons, which have been stolen by different animals. The main objective is to travel through different worlds such as Forest, Mountain, Arctic, Volcano and Beach and triumph over the Bosses. There are enemies within every adventure: animals, birds, amphibians and fish. At the end of each level the players must fight with a Boss who can return one of the stolen weapons. "Our ...

Durable truck boxes are a necessary investment for truck owners who want to prevent their gear from being stolen or damaged, and BackAlley Accessories demonstrated it has big plans for its patented load-and-lock system by introducing the Sidekick Line, a new line of truck boxes that sets the standard for quality and ease of use. With two seven-inch, durable, non-marring rubber wheels, the Sidekick Line truck boxes are a triumph of ergonomics, as they can be wheeled around easily with minimal effort. In addition, BackAlley's boxes attach to truck beds via a self-aligning, ...

Ensil's team of researchers, scientists and engineers have ventured into developing a new medical device for those at risk of cardiac arrest. This device, known as Flexusys, would utilize proprietary patented technologies and algorithms developed by Ensil Canada to detect, monitor and alert the patient and emergency health care providers of an imminent cardiac arrest. Unlike other devices that are implanted subcutaneously, Ensil's device is a wearable technology. It removes the need for complicated medical procedures, thus reducing health risks and costs to patients, ...

A new clinical study has found that erlotinib, a targeted antitumor agent, has promising potential to improve treatment for cervical cancer. Published early online in CANCER, a peer-reviewed journal of the American Cancer Society, the results indicate that larger trials are warranted to determine whether the drug should become part of standard therapy for women with the disease. Nearly half a million new cases of cervical cancer are reported worldwide each year, making it the third most common cancer among females. Despite the widespread use of screening programs and ...

(March 10, 2014) The gut microbiota contains a vast number of microorganisms from all three domains of life, including bacteria, archaea and fungi, as well as viruses. These interact in a complex way to contribute towards both health and the development of disease — interactions that are only now being elucidated thanks to the application of advanced DNA sequencing technology in this field. "Using novel metagenomic approaches, scientists are at last beginning to characterize the taxonomic abundance and community relationships not only of bacteria, but also the other ...

(March 10, 2014) Irritable bowel syndrome (IBS) belongs to the most widespread diseases in Western countries, causing up to sixty per cent of the workload of gastrointestinal physicians. One of the most frequent symptoms of IBS is bloating, which reduces quality of life considerably as patients perceive it as particularly bothersome. For quite a long time, IBS was believed to be a primarily psychological condition. "Contrary to this view, recent findings suggest that IBS is linked to clearly detectable gut microbiota alterations. Additionally, bloating can be related ...

CHESTNUT HILL, MA (March 10, 2014) – In a relatively recently discovered class of materials, known as spin-orbit Mott insulators, theorists have predicted the emergence of new properties at points just beyond the insulating state, when electronic manipulation can transform these compounds into conducting metals. A better understanding of electrons near this transition, theorists have predicted, could allow these new Mott insulators to pave the way to discoveries in superconductivity, new topological phases of matter, and new forms of unusual magnetism. What scientists ...

Farmed salmon show full reproductive potential to invade wild gene pools and should be sterilised - according to new research from the University of East Anglia (UEA). Findings published today reveal that, while farmed salmon are genetically different to their wild counterparts, they are just as fertile. This is important information because millions of farmed salmon escape into the wild – posing threats to wild gene pools. Lead Researcher Prof Matt Gage from UEA's school of Biological Sciences said: "Around 95 per cent of all salmon in existence are farmed, and domestication ...

Scientists at the University of East Anglia have identified four new man-made gases in the atmosphere – all of which are contributing to the destruction of the ozone layer. New research published today in the journal Nature Geoscience reveals that more than 74,000 tonnes of three new chlorofluorocarbons (CFCs) and one new hydrochlorofluorocarbon (HCFC) have been released into the atmosphere. Scientists made the discovery by comparing today's air samples with air trapped in polar firn snow – which provides a century-old natural archive of the atmosphere. They also looked ...

VIDEO: Howard J. Federoff, M.D., Ph.D., of Georgetown University Medical Center, explains a new blood test that can predict onset of MCI or Alzheimer's. Click here for more information. WASHINGTON — Researchers have discovered and validated a blood test that can predict with greater than 90 percent accuracy if a healthy person will develop mild cognitive impairment or Alzheimer's disease within three years. Described in Nature Medicine published online today, the study heralds ...